Pinterest recently reached 73 million users, making it the fastest growing platform ever.
Despite this notable acceptance by users, Your Business I often hear “I don’t understand the usefulness of Pinterest” or “it’s only good for planning weddings or looking at pictures of kittens”. I understand, because I thought exactly the same thing.
But let me tell you that Pinterest is so much more than that, it’s simple and can have a huge impact on your business. I’m not just saying that because you should jump on the pin bandwagon. This isn’t just “another social network”. Pinterest is different and is doing a fantastic job of driving more traffic, leads and sales .
Here are 6 reasons why you should use Pinterest in your marketing strategy:
1. Pinterest converts Your Business more users into buyers
What’s unique about Pinterest compared to other social networks is its ability to reduce the steps from discovery to purchase. This means that users on the platform are converted into leads or customers faster than on any other social network.
Take Twitter for example. If a user sees a tweet about a certain product, they are less likely to buy the product based on that tweet alone, unless they have some sort of celebrity endorsement . Are you willing to spend 10 or 20 thousand euros Your Business to have George Clooney tweet about your product? I don’t think so either.
Josh Davis from llsocial.com clearly explains this advantage of Pinterest :
“For retailers, the path to purchase on no social network is as direct as on Pinterest. ‘See, like, buy’ happens frequently… Even where that path doesn’t seem so direct, we rarely see a social network where clicks on purchase links are made so frequently. We see on this social network clear evidence of desire for an item and the possibility of purchase just a step or two away.”
This is a dream come true for businesses. Pinterest helps increase conversion rates and shortens the path to sale. Who doesn’t love that?
2. Pinterest Your Business increases online traffic
73 million users is no small feat. That’s a lot for any platform, but it’s especially notable for one so new. If you’re relying on your website to fuel your sales and marketing efforts, you need to generate traffic to increase your leads or sales. Pinterest is a great tool for increasing the number of links to your site, thus attracting more traffic.
In fact, recent research indicates that Pinterest is more efficient at attracting traffic when compared to other social networks, even the giant Facebook .
Interesting, isn’t it?
3. Pins get more inbound links
As marketers, we love it when people Your Business share our content and the links they give us back.
What’s great about Pinterest is that each latin america and spain under the microscope of a study Pin includes a link that takes us to the source of the image. Links built from images are the ones that can generate the most interaction, and around 95% of the images on this social network are shared or re-shared from the web.
With Pinterest’s growing popularity, this can provide you with a lot of valuable inbound links . And of course, any link that directs visitors to your website is always beneficial.
4. Pinterest is highly addictive
Fact: Pinterest is addictive. The latest statistics indicate that the average user time per user is around 16 minutes. And users are anything but they can cut off discounts and sell more products passive, searching for their interests, creating their own pinboards and sharing that content in their own small groups.
This is a great sign for businesses because it means that their pins have a high probability of being seen, shared or, even better, going viral. I believe that the main reason for such high engagement is the easy ‘digestion’ of the purely visual content it presents. Seeing a series of images is much easier and preferable than reading a series of tweets, for example.
5. Pinterest integrates with your website , Twitter or Facebook account
What seems to be a critical success factor for social networks is connectivity. These platforms cannot impose themselves if they are closed in on philippines numbers themselves, and Pinterest understood this from the start.
You can connect your Pinterest account to Facebook, which allows you to automatically publish new pins from your news feed . This will help you get more Your Business attention from users on other brand channels.
And what’s more. You can add a ‘ Pin It ‘ button to your website and blog, just like other social media sharing buttons. This gives your content another platform where it can be shared by your visitors.
6. Find out what your audience likes
Pinterest is a great place to discover trends. From marketing to fashion, you can discover what people like to share. You can follow your followers to see what inspires them. This gives you a great opportunity to understand what’s ‘in’ and use that Your Business information to better position your offer and products.
As Pinterest evolves, I’m sure there will be even more reasons to join this social network. There are already companies that are becoming leaders in their respective areas of business on this platform, generating more and more traffic, leads and sales on their websites .