Spending time crafting an engaging and informative email only matters if a subscriber opens it. That’s why a headline that catches a reader’s eye from their cluttered inbox is so important. Avoid gimmicks like ALL CAPS, excessive exclamation marks, and emoji overload and try these tips instead:
Think like a copywriter. ad or billboard, think of writing a line that commands the same attention or builds a sense of intrigue about the contents of your email.
Keep it short. Most email clients have a character limit, after which your subject line is cut off. Say more with less words by limiting the character count of your subject line.
Let readers know what’s ahead. Don’t be coy. Let subscribers know what awaits them in opening your email.
Add a sense of urgency.
If you have a special pricing promotion or a sale on your website is coming to an end, let readers know directly in the subject line.
Make it timely. Looming calendar dates like holidays or events can inspire action. If you’re an accounting service, let subscribers know when tax day is coming; if you sell bespoke ornaments, let readers know about the Christmas delivery cut off.
Stay original. Overuse of terms like “free” can get readers to tune out and can also impact deliverability.
Think about the subject line that will make a reader guatemala phone number list click instead of opening another email in their inbox.
9. Consider your preview text
If a subject line is your title, the preview text is your subtitle. While online marketing & digital marketing what is a/b testing? the subject line is what a subscriber sees first, the preview text gives you another chance to inspire someone to open your email. be numbers Don’t default to preview text that pulls in preheader text or the first line of your email. Instead, customize your preview text and choose a line that coaxes readers toward reading what you have to say.
Rather than using the preview text to simply restate the subject line in slightly different words, consider these two lines as complementary. Here are a few examples from real companie.