Problems with your company’s website and problems with your brand can present the same symptoms. Although both are permanently linked, creating a new website will not correct what is wrong with your brand – and vice versa.
However, in these situations, many companies
Choose to create a new website instead of taking the time to carefully analyze their brand. And this is a decision that can turn out to be completely wrong if it is not made through a good study of the scenario, brand and of the company.
It is important to emphasize that this type of decision-making is not always made consciously. It is very common for the rush of everyday life to cause a more superficial analysis to give the impression that the correct diagnosis has been.
That is why we have here
Three problems that appear to be on your website, but indicate issues that to be in your brand:
1) There is no coherence in your visual identity
An identity crisis can send your canada telegram data marketing efforts down the drain.
If your company’s website design is on a logo redesign or is not in line with your brand standards, it’s time to talk to your marketing team and see where the information gap is.
Check what’s causing this inconsistency
Is it growth through acquisitions that has follow keywords gradually lost the brand’s character? Have the product divisions been independently and thus lost their unity? Avoid the temptation to make hasty decisions to unify everything and create a new website. At this point, a brand strategist – not a designer – should be the one to support your company’s visual identity
challenges .
2) Your company website doesn’t showcase your core business
Your website should represent who your be numbers company is to the world.
This is one of the channels your company has to differentiate itself in the market and show your potential customers why you – and not your competitors – understand them and have the right solution for their pain.
Therefore, your brand will not be convincing if it behaves
Like a brand that caters to all types of audiences. Your speech, your appearance, all of your content must be truly meaningful to your target audience.
To do this, do a good job of recognizing your customers with your sales and marketing teams.
Look at the buyer personas your company uses – and validate them constantly, talk to the customers who are already part of your portfolio and listen to your teams.
After all, your employees say a lot about what your company is and delivers to its customers, suppliers, partners and the market in general.
With all of this aligned, then it is time to move on to creating a new website.
3) Creating a new website is necessary to generate more qualified leads
Effective lead generation involves a complex system of marketing strategies and tactics that work together like a well-oiled machine.
Your company’s website is the gateway to your leads in the digital environment – but your customers won’t look to it alone for reasons to close a deal. So don’t blame it for generating poor leads.
Technology has changed the way people interact with and learn about brands
That’s why your company needs to unify its internal teams around a common goal, under qualified leadership.
This way, all points of contact within the digital environment, and not just the website, will be contributing to driving leads through the sales funnel.
It’s worth noting that brand issues don’t necessarily mean your company needs a rebrand .
Depending on the severity and scope of the issue, targeted efforts can turn things around and get your company back on track.