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What is Shopify? Features and Benefits (2025)

Every day, millions of people use Shopify to grow their businesses. From online entrepreneurs to global retail giants, Shopify makes commerce better for everyone.

So what is Shopify and how does it work? Learn the key Shopify features that will help you make sales and manage your store.

What is Shopify?

Shopify is an ecommerce platform that helps you sell online and in-store. Entrepreneurs, retailers, and global brands use Shopify to process sales, run their retail operations , and grow their businesses.

In this video guide we show you how Shopify works

How does Shopify work?

Whether you’re launching your first ecommerce site or running a leading global retail business, Shopify’s tools and products work together as a unified storefront to help you sell anywhere.

Build your online shop

Use AI to create product category pages and information pages:

Create your online shop in just a few minutes with the Shopify editor – you can choose from industry-specific store themes that are fun to use, for example with dynamic scrolling and hover effects. The themes are ready to use straight away, mobile-friendly and can be customized without any programming knowledge.

Add functionality to your site with third-party apps or use Shopify Magic , the built-in AI, to write product descriptions and manage content.

Learn more about building your store on Shopify .

Turn visits into purchases

… with the world’s highest-grossing secure checkout!

When you’re ready to start selling, Shopify Checkout gives your customers a secure, ultra-fast checkout experience that maximizes conversion rates. Simply add all your major payment methods once you’ve launched your online store.

With our Shop Pay payment option , customers can also place their orders with just one tap.

Learn more about selling on Shopify here .

Automate your shipping

Process orders as soon as they arrive.

Shipping with Shopify is easy, fast , philippines email list and cost-effective. Automatically create labels and give your customers detailed tracking information.

If your order volume increases, pricing is usd per month you can outsource warehousing, processing and returns to a fulfillment service. Or offer local delivery for customers in your area and let your customers pick up the goods via Click & Collect .

Sell ​​everywhere

Selling products through your website is just the beginning.

Use Shopify to  advertise and sell on social networks like Facebook, b2b phone list Instagram, TikTok, and YouTube.

Expand your reach by serving international customers and connect your catalog to marketplaces like Amazon and Etsy.

For in-store sales, Shopify POS keeps inventory in your online and physical store in sync.

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