It’s easy to forget why they came into a store in the first place. Customers can be easily distracted by the newest, shiniest products. It happens to the best of us. That’s why, as a brand owner, you face the challenge of winning back customers who have shown interest in your products in the past. Remarketing is a successful method of achieving this.
What is remarketing?
Remarketing is a marketing strategy that sends targeted advertisements to customers who have already visited a relevant website or product page without taking a specific action. For example, if a customer adds an item to their cart but doesn’t proceed to checkout, remarketing uses that information to show them ads on social media, switzerland email list Google, and other sites to encourage them to buy the product.
This is called remarketing because it’s essentially “re-marketing” to people who have already discovered your brand and interacted with you in some way. That could be browsing a product category, create email campaigns that drive sales adding an item to their cart, or visiting a landing page without signing up for your newsletter. It’s a second chance at conversion and a particularly useful way to re-engage former customers and remind them that they chose your brand before.
How remarketing works
Remarketing tracks user data to understand where users have been on your website and what actions they have taken. But more importantly, what actions they have not taken. Remarketing is most commonly used to show ads to consumers based on their previous behavior on a relevant website. This allows for campaigns to be incredibly targeted and personalized.
Simply put, remarketing works like this:
- Customers visit your website.
- Customers leave your website, denmark business directory but their behavior is tracked via cookies (see below for more information).
- Customers see your remarketing ads on other websites, social media, and in their inbox.
- Customers click on your ads and return to your website.
- Customers perform the desired action.
Three out of five online users consider clicking on a product ad that shows previously viewed products, making remarketing campaigns a powerful tool for online retailers.
Remarketing vs. Retargeting: What’s the Difference?
You will sometimes see the terms remarketing and retargeting used interchangeably. Although there are certainly parallels, the differences are significant.
Retargeting focuses primarily on paid advertising. It uses customer data to automatically display relevant ads on Google and social media.
Remarketing, on the other hand, collects customer information and uses it to build lists and send targeted emails. Landing directly in the customer’s inbox creates a deeper, more personal connection and enables more specific upselling and messaging strategies. You can find detailed information about successful email marketing here .
Linenbundle and Lazy Oaf both use remarketing ads in GMail to retarget customers who have previously visited their websites.
Use of remarketing lists
Remarketing lists are lists of customers who have (or haven’t) performed a specific action on your website. You can create a list of people who have visited a product category page, the checkout page , or even your homepage within a certain time period.
When customers have visited each page on your website, they leave behind a cookie that remarketing tools can use to collect information and track their customer journey.