What is Inbound Marketing? A few days ago, a good friend and marketing professional asked me this question. I actually started out explaining it very well, but after a while of rambling, discussing technicalities and the like, I realized it could be summed up in one sentence:
“Inbound Marketing is Simplifying”
Inbound Marketing is about making life easier for your prospects and clients , supporting them along the journey we take together, from the mere discovery of the brand to the sale.
And beyond! Inbound marketing is about paving the way, being someone trustworthy, lending a hand, offering assistance. Your prospects will be delighted that you respond to their problems in a timely manner, and your clients will rest easy knowing there’s someone on the other end.
And best of all, it will require minimal effort on your part because most of the process will be automated.
What is Inbound Marketing and how to get started?
An inbound marketing strategy is all about content . In any format: blog posts, infographics, ebooks, podcasts, etc. And
And you don’t have to go crazy writing or designing. These days, there are many tools that make the task easier. A couple of examples are Canva or Easelly (where you have hundreds of templates to design your own infographics).
The only condition is that the content truly interests your audience.
Once you have a content plan, you need to publish and distribute it. And this is where an inbound marketing tool will make things easier. There whatsapp data are free tools like Mailchimp , perfect for one-off actions, and tools like HubSpot , with more functionality, that allow you to manage many more contacts, automate scheduled actions, and a ton of other things.
These tools give you visibility into the “maturity” level of your contacts, classifying them into the different phases of the so-called Customer Journey :
1. Are these contacts visiting your website for the first time?
Don’t lose them and get them to sign up! Of course, create an attractive website, incorporate a chat channel (there are very easy-to-implement tools like Live Chat or Userlike ), and display valuable information in an easy-to-digest format (they’ll probably only be on your website for 10-15 seconds!).
HubSpot also includes a chatbot and live chat in all Marketing Hubs, and editing and launching them is very easy and intuitive.
2. Are you starting to have registered contacts?
You’re already halfway there. Observe their movements and act accordingly. With an inbound marketing tool, you can segment your take advantage of social networks contacts and fine-tune your approach. You can send them an ebook or infographic on a topic that interests them, invite them to your next webinar, and thank them for attending… or for not attending!
3. Are your prospects ready to make the decision and buy?
Convince them subtly, send them a super promotion or any incentive you can think of. The important thing is to do it at the right time!
4. Do you already have clients?
Don’t lose sight of them and pamper them—it won’t take much effort! Send them updates about your product, keep them informed about what cell phone data interests them most—they’ll become fans of your brand!
There’s more. Integrate it with your CRM and keep your salespeople informed about where their contacts are, what interests them, and the best time to interact with them.
Here is a brief summary of what Inbound Marketing is all about.
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