Programmatic advertising is one of those previously unthinkable digital phenomena. Currently, they have . Amanaged to position themselves as What Big Data Means for Programmatic extraordinary advertising. A strategies to increase company sales. This is the objective of this automated. A purchasing process: to use the right techniques to reach the right users and thus convert them into potential customers .
But what role does Big Data play in all this? This is precisely the purpose of this article: to clarify the reader’s doubts about the importance of storing large volumes of data in programmatic advertising.
Let’s start this article by clarifying some hr directors email lists important concepts.
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What is programmatic advertising?
This is an automatic process that involves the purchase and sale of advertising , since in this case, advertisers buy “people” instead common mistakes when using tags on youtube of advertising space, which means that users have to pay for the people who use that space. Meanwhile, 360 companies know very well how to develop the right techniques to attract the right customer and ensure that the message you want to convey executive list reaches the receiver without distortion.
It can be said that this is a smarter way to advertise on the Internet , since the investment made by the advertiser is more productive, since it is made more directly to potential customers, through advertisements linked to the online user.
This way of advertising products has gained many followers in recent years, as the information becomes relevant to users, since it relates to their purchasing interests, and not, on the contrary, invasive or out-of-context advertising. This display advertising model undoubtedly generates greater brand awareness.
Brand Control with Real Time Bidding
This real-time auction process takes place in microseconds and is closely related to Big Data, as it represents the way in which millions of data are intelligently managed to unite supply and demand , allowing brands to exercise greater control over their customers, and in turn, users can be informed at any time about the innovations of their favorite companies. Companies expert in segmented advertising.
The intelligent analysis possible through this system allows us to establish relationships between data that, at first glance, may seem to have no common element. However, with the application of Big Data, correlations and similar patterns are obtained that help business owners make the right decisions. With Real Time Bidding, it is executed in real time and in an automated manner.