What are ESPs (Email Service Providers)
Sending or receiving emails involves three parties: the sender, the recipient, and the email service provider (ESP). Each has a role to play, and since email marketing is one of the most effective communication channels, having the right ESP in place is crucial for your business.
In this article, we will discuss the functions of an ESP. We will explain what an ESP is, the difference between an ESP and an email client, and the qualities of a good ESP.
What is email marketing?
Email marketing is the use of email honduras consumer mobile number list to promote your products and services. In other words, it is using email to inform potential customers, create a community around your brand and boost your sales.
Despite being one of the oldest digital marketing channels, email still reigns supreme with a whopping 3,600% ROI . Brands and consumers send or receive over 330 emails every day .
Every time you send emails to your customers, apart from direct responses to queries and order confirmations, you are doing email marketing. For email marketing to be successful and deliver results, the subscriber has to open and read the email, and take the desired action: buy something, book a demo, request an appointment… etc.
However, the user will not be able to read your email if it does not reach their inbox. That is where ESP comes into play. We will explain the functions of an ESP in a moment, but let’s take it step by step:
Why is email so important in your marketing strategy?
In addition to ROI, email is the best marketing channel for:
Send segmented and personalized emails
Building relationships with your ai features are not included in the free customers
Retain and build loyalty among your customers
Email marketing is more effective at attracting new customers than Twitter and Facebook combined. On average, email gets a 21.5% open rate , while Facebook and Twitter get 5.2% and 3.61% organic reach , respectively.
2,000 subscribers on your email lists, 2,000 Twitter followers, and 2,000 Facebook fans. If you share a message across all three channels, 430 subscribers by lists will open your email, while only 104 Facebook fans and 72 Twitter followers will see your post.
It’s clear that email marketing beats social media, but that doesn’t mean you should abandon social media altogether. The best-performing brands combine social media and email marketing to get the most out of each channel.