Salesforce Italy 5 minute read Share the article When it was founded in 2013, it was just a new digital company trying to find space in a sector, that of tourism, still deeply tied to consolidated interaction models in the physical world. Today it operates in Italy with 350 people, 200 of whom were hired in the last four years.
Musement has come a long way
Since its inception, it has embarked on an norway phone number data international expansion journey that has led it to manage over 1,000 different destinations in 80 countries, it has connected more booking platforms for leisure activities than any other tour operator and, since the end of 2018, it has become part of the German group TUI, one of the largest travel companies in the world with hotels, agencies, airlines and cruise ships of its own.
The pandemic has strongly impacted
With Claudio Bellinzona, Musement Co-Founder and Chief Supply Officer of TUI Musement , I took a little tour in the name of innovation. the tourism sector: how much is the digital channel changing the “rules” of the travel world? The transformation process has been accelerated. The field of sales of tours and tickets for museums and other attractions was not very digitalized, strongly rooted in offline and on-site models.
Many operators have closed
The change affected the methods of distribution of the offer , from booking to management of entrances, and also, if not above all, the dynamics of demand. but many others have taken advantage of the lockdown period to innovate and look beyond the models that for years have remained anchored to the analog form. To win the challenge of the “new never normal” a “data driven” approach is needed: how do you implement it at Musement? Knowing how to collect, analyze and manage data is a sort of mandatory rule for being a company that wants to interact with its customers digitally.
It is a key and basic element to be competitive
However, it is necessary that the data is pricing is usd per month processed and transformed, harmonized and optimized , if you want to increase the quality of the service offered to the user and support business growth. Isn’t there a risk of an excessive proliferation of digital platforms that offer slow tourism experiences, in contact with the territory and proximity? The tourism-related sector will always be fragmented, but I believe that this fragmentation will tend to progressively diminish.
Does it correspond to the figure of the millennials
It is certainly a market with enormous anhui mobile phone number list development opportunities in terms of digitalization . Is there an “ideal” profile of the 4.0 tourist? The millennial profile is certainly the trendiest, but there are also other categories of target users, for example retirees who travel out of season or Generation Z, which represents a very particular cluster. In general, we have recorded significant variations in demand behavior in recent years , and this has increased the complexity of managing our customer, because the phases, times, products, travel packages, and channels used have changed.