Vertical content: What it is and how to implement it

Looking at the marketing trends that are updat every year, vertical content is rarely given the recognition it deserves.

You might think that with the popularity and use of mobile devices, marketers would be aware of how to leverage vertical content in their overall marketing strategy. But unfortunately, that is not the case. This type of content continues to fly under the radar of most brands.

Luckily for you, in this article we tell you everything you ne to know about vertical content, its importance and how you can implement it in your next social mia campaign .

What is vertical content?

Vertical content is a multimia format that is consum vertically on a screen. It is different from the horizontal content seen on desktop computers and television.

This type of content is a natural progression from the growing popularity of mobile devices. As more and more people use smartphones, online content is ecuador consumer mobile number list now brows using portrait orientation by default .

As a result, it’s recommend that apps and websites be design with mobile in mind. This helps users have a more seamless experience, and it makes sense to invest in this when there are more smartphone users than ever before.

Snapchat was one of the first platforms to embrace vertical content with Stories. It allows you to take a vertical photo or video from your phone and upload it to your fe.

Since then, other social platforms have jump on the bandwagon of vertical content . Currently, TikTok and Instagram are two of the most popular social mia platforms that primarily feature vertical content in their fes.

This paradigm shift from traditional horizontal

to vertical content is critical for brands and businesses. They ne to rethink and align their strategy with current consumer trends. This means giving their visual content, such as images and videos, a format that supports vertical viewing to achieve their business goals, whether they want to improve their online presence or increase sales through multi-channel e-commerce sales .

It may seem unimportant to some, but vertical content cancontent strategy if done wrong .

For example, we might think complete guide to lead generation in 2023 that users can simply turn their phones sideways to reorient content to its correct position. But that’s not the case: an overwhelming majority prefer to continue holding the phone vertically, regardless of the orientation of the content.

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Therefore, if a brand has ao lists horizontal content, it must find a way to convert it to vertical . This could compromise the quality of the content by changing the resolution of the image or video.

But instead of recreating horizontal content in its vertical version, brands are better off creating new vertical content from scratch .

This should also be in line with consumer preferences: they want content in short, vertical formats. In fact, videos with an average duration of 26 seconds are the ones that receive the most comments on Instagram.