rate, you need to know how to guide potential customers through your conversion funnel. Conversion rate isn’t something you “do,” per se. Consistently converting shoppers requires a marathon of research, experiments, and tweaks.
Fortunately, there are some low-lift tactics b to c database that might make a huge impact on your website’s conversion rate.
What is ecommerce conversion rate?
In the digital world, a conversion rate is the percentage of visitors who perform a particular desired action (such as signing up for a newsletter) on your website or page within a specified time period. Ecommerce conversion rate is the percentage of visitors to your online store who make a purchase in a specified time period.
For example, let’s say you wanted to measure your rate for the month of November. If you had 13,021 unique website visitors, 201 of whom made a purchase from your store, you would divide the number of visitors who made a sale (201) by the total number of visitors (13,021). The ecommerce conversion rate for these numbers would be 1.5%.
Now, let’s learn more about the rates your ecommerce business should aim for.
What is the average ecommerce conversion rate?
Ecommerce conversion rate benchmarks are important to understand how you stack up against other online retailers — and more specifically, your competitors.
Bottom line: the latest data, which comes from
Kibo Commerce in Q1 of 2022, shows that brand protection: how to protect your business online from identity theft ecommerce conversion rates in the US average out at 2.3%. The report goes into considerable detail about variances in conversion rate: for example, conversion rates vary between mobile (2%), tablet (3%), and desktop (3%).
Take that number with a grain of salt. A “good” ecommerce be numbers conversion rate depends on your business’s maturity, product category, audience, digital marketing maturity, and so much more.