Facebook Ads is one of the platforms that companies use to advertise services, products and other news. On the one hand, it is easy to create ads on a low budget . On the other hand, the significant number of users makes this social network very attractive.
The most recent figures indicate that Facebook has around 1.4 billion active users worldwide. Of these, 5.2 million are from Portugal. However, if the number of people using this social network is high, so is the number of competitors .
In this sense, to be successful in creating ads on Facebook Ads , it is essential to take two factors into account: relevance and performance .
Relevance Rating in Facebook Ads: How does it work?
Facebook seeks to show users the ads that best suit their preferences. In addition to providing a better user experience , it also makes your investment more profitable , since paid posts only appear to those who are genuinely interested in the content.
To determine how best to promote ads, Facebook Ads created the relevance score . This assigns a score between 1 (not very relevant) and 10 (very relevant) to each ad once it reaches 500 views, and varies depending on the audience’s response.
The calculation takes into account the objectives set for the ad, its performance , and the positive and negative opinions . The former refer to reactions , shares , clicks , and other actions that help achieve the objective of the ad campaign. The latter relate to actions that do not contribute to it. For example, hiding the ad or all future publications.
Relevance ranking is important because it can lower your cost per reach and help you evaluate your ads. Once you see which ones are performing best, you’ll know what to focus on .
5 Tips for a good relevance score:
1. Think about what you want to convey
Before creating your ad , think carefully about the content , your company’s personas and the message you want to convey. Remember that you need to create something that will attract the public’s attention , that is related to your product/service and that stands out from other ads.
If you choose an image ad , be sure to check that the text percentage is less than 20% . Otherwise, it will not be eligible for use in Facebook Ads.
2. Target ads to a specific audience
Avoid targeting too broad a group election campaign on social media: use of hashtags of people in your ads. Instead, opt for custom or lookalike audiences . This will help you make your ad relevant, as it will target people who may actually be interested in your product/service.
3. Create segmentations
Targeting your ad audience is essential which makes it pretty hard for an external to improving the relevance of your ads and reaching the people who really matter. A company can have different products and services for different people . Therefore, it doesn’t make sense to always select the same type of audience for all your ads.
Think about your business personas and be specific when selecting age, interests, location, etc. Performing a segmentation is essential and quite simple.
On the Facebook Ads support page , you can find out how to do this based on your knowledge of your audience.
4. Test it out
The Facebook Ads platform gives you the option to choose what you want to test : the ad or the audience. If you want to test the ad , you philippines numbers can create a single format but define different audiences . You will then be able to see which of these your ad performs best with .
If your goal is to measure your audience , you can simply do the opposite: create different ads for the same segment of people. You can even run A/B tests to see which types of ads work best for each segment.
5. Take measurements and updates
Regardless of what you decide to test, you should remember to measure the results and check the performance of your ads. This is important because it allows you to understand whether you should keep or update something to ensure a good relevance rating.
To be successful in your Digital Marketing strategy , analysis must go far beyond Facebook Ads . Measure and evaluate all of your company’s activity on the social network and improve, day after day, by analyzing the results.
To find out what aspects to consider in this assessment, download our free Facebook Registration and Analysis Report checklist . If you have any questions, please do not hesitate to contact us. At Link&Grow .