This article is part of our Power Up Your Email series — which shines a spotlight on the email marketing strategies and insights top brands are using to engage more customers, increase conversions, and drive growth and revenue.
Have you ever noticed that when you know someone is interested in you, you become more interested in them?
This phenomenon, known as reciprocal liking, is identified by social psychologists as a type of reciprocity where people tend to like other people who have expressed a liking for them. Essentially, if you have confirmation that someone is interested in you and what you have to say, you’re more likely to reciprocate that interest.
Really who opens every email?
We see this happen all the time in email marketing. Your active customers are responsive to your marketing, which means they like you, your brand, and your message. In return, you begin to favor your active customers and become more and more vested in further engaging them. Meanwhile, the unengaged customers become rather boring and easy to ignore.
Perhaps this explains why many email marketers put a disproportionate amount of their time, effort, and attention — i.e., interest — toward customers who actively open their emails vs. those who ignore their emails.
The problem is that your indonesia mobile database inactive customers yield incredibly valuable insights about your email marketing strategy. What’s more, if you dig deeper, you can learn how to better engage them. Just because a customer is ignoring your emails doesn’t mean you should ignore them.
If you want to increase customer engagement, improve deliverability, and drive growth and revenue, don’t ignore the ignorers. Read on to learn more.
Being Inactive is Normal
We’re all consumers. We all have brands we like and frequently shop with. And we’ve all been on the receiving end of those brands’ respective email marketing campaigns.
But unless the happy company 5 reasons for happiness management in your company you’re actively ready to buy, are you still opening every email that brand sends you?
You might be, if they’re alb directory sending you the right content (more on this later). But for the most part, until you’re ready to make a purchase, you’re likely not going to open each sales-oriented email that comes your way. Instead, you’ll go inactive for a while. That doesn’t mean you hate that brand’s guts or never want to hear from them again for the rest of your life.
The takeaway here is that being inactive is normal. Don’t expect customers to always be active with your emails. Your customer might be interested in your brand, but they’re just not opening an email today.