18 brands that talk to their customers through email and social media
More and more brands are talking to their customers via email. Companies need to be where their customers are and although social media is 18 brands that the main channel, email also plays an important role.
Nowadays, Email Marketing is a key tool for marketing and customer service. Although 95% of companies claim to talk to their customers through social networks, only 55% establish adequate customer service.
TABLE OF CONTENTS
The 8 best brands that talk to their customers via email
Some brands focus on providing greater attention to users through social networks. But there are others that have made email the star channel for communication. These are 18 examples of brands that talk to their customers through email and have managed to build customer loyalty.
1.- YFu Global
YFU Global is a non-profit educational association 16 tips for optimizing images in email marketing that runs exchange programs for young people. This email example clearly shows the importance of featuring testimonials from other users in communications.
Nothing speaks more about your brand telegram database than positive feedback from customers about their experience with you. You should certainly never neglect this aspect in your communication strategy with your customers.
2.- Douglas
Brands that communicate with their customers via email always try to keep users informed about their latest promotions and discounts.
This email from Douglas is a direct invitation to 18 brands that the customer to go shopping with the brand on Mother’s Day. An important commercial date that helps to create empathy with the customer. In addition, it offers a powerful incentive: 500 euros to spend and the accompaniment of a personal shopper.
3.- Three.co
Want to really talk to your customers? Send out email surveys to get feedback on your products and services.
This is what Three.co does. Email marketing surveys usually have good conversion rates. And if you offer an incentive such as an iPad giveaway, it will be even more effective.
4.- UNHCR
Thanking customers is part of the best practices of brands that communicate with their customers via email, especially if you belong to the NGO sector or have launched solidarity campaigns.
This helps improve your brand’s reputation and build customer loyalty, making them feel like an active part of the company and not just another number.
5.- Oferplan
Among the brands that communicate with their customers via email, Oferplan stands out. It is part of the coupon business. This means that they offer discount coupons every day to their subscribers. They do this by sending a newsletter in which they show the offer of the day.
One aspect worth highlighting is the simplicity of their emails, with just a headline, text and an image accompanied by a CTA that is what encourages action . Oferplan shows you the original price and the discounted price, and where the user would click is on the “ discounted ” one. They use different and striking colours and messages such as: “ Take it away ”.