The Success of Spotify Wrapped Explained

Now that the cold is setting in, people Wrapped Explained are starting to get ready again. No, not for Christmas or complaining about the (again) too early arrival of kruidnoten in the supermarket. People are starting to eagerly look forward to the launch of the one and only Spotify Wrapped.

What happened to make this talk so early? And what are the psychological drivers behind this successful marketing campaign by Spotify?

Time to put my neuromarketing glasses back on and dissect the psychology behind Spotify Wrapped’s success.

Curiosity

An often overlooked ‘trick’ is the albania email list 215428 contact leads announcement of your personal Wrapped. It starts with a notification or an email with only the words: ‘Your personal Wrapped is ready for you’.

The same psychology is behind this as with a slot machine. With a slot machine there is a so-called ‘variable’ reward. You pull the lever of the machine wp tasty review: is it the best recipe plugin? every time, sometimes it is ‘hit’ and sometimes not. The same goes for the notifications on your phone. Sometimes it is a nice message from your partner friend in a group app.

The key is that you don’t know this in advance.

And it’s precisely this variability that makes the notification so addictive. Spotify’s notification piques your curiosity and that variable reward awaits you. You want to know immediately what’s going on with your personal fork in the handle.

By the way, this is a trick that they have anhui mobile phone number list of course  from the other tech giants in America. Take for example Google Photos that gives a message: ‘photos have been shared with you’. They could of course very well show the relevant photos in that same email. But they want you to take that step to open the app again.