Emergencies are always hectic times. The Earthquake in Syria and Turkey shows? if The road to there was any need? that people’s generosity is great? especially in times of difficulty and pain. And it is precisely to this great heart? that even the least generous and least inclined to give are willing to open? The road to that we fundraisers must look. And it is to him that we must show respect to prevent trust and availability from burning quickly.
The earthquake now
As well as covid before and before that the other kenya phone number library earthquakes and floods in our beautiful country and in other parts of the world? end up hiding pockets of not indifferent opportunism that are easy to fall for? not because we are naive? mind you? simply because we trust and rely on it because nothing else can be done. But good faith? like money? is a scarce resource: once we have taken advantage of it? it is lost and difficult to recover; with it we see the initial enthusiasm for a successful fundraiser vanish.
On this dramatic occasion? I would like to use email campaigns for customer reactivation reiterate a concept that is fundamental to me:
In the classroom as well as in my books
I usually use this concept which I think clarifies what I think fundraising is:
a strategic (i.e. comprehensive) approach to awb directory sustainability? whose fundraising must be a consequence? and not an end? of the good that is done. Only in this way can we promote (not guarantee) a continuity of resources? without anxiety but with method. This continuity is therefore given by the ability to use in a correct and functional way a set of factors: strategies? tools? activities? relationships? behaviors? personal skills.