Also, notice how the three blocks of text are organized: from left to right and in a descending line, directing the narrative and taking us directly to the ship and the CTA.
Balance the visual impact of texts with the design
Two sentences together can be too much. But one way to include more information without overwhelming the infographic is to balance the visual weight of the text with the design.
Marta gives us these 5 key tips:
- Make sure there is enough space around text and other elements. White space is what matters most.
- If you need to add text, think of short paragraphs that focus accurate mobile phone number list on the key aspects of your message.
- Highlight important text by using bold, a different color, or increasing the space between characters.
- Use different font sizes to indicate the order and importance of elements, such as titles and descriptions. Just try to be consistent and not use more than 2 or 3 sizes.
- Combine numbers or words in bold fonts with icons to draw attention to key points in your infographic. This resource works well with statistics, like this one .
That said, this example from Zabisco includes a huge amount of text. But it makes the most of the hierarchy of fonts, sizes and colours to create order, contrast and infographic’s design visually separate the elements.
Put the data into perspective
Through the journey of numbers and data. But the texts that accompany that is my positioning the graphics also serve a supporting function. More specifically, they complete the information and keep the audience’s attention.
A classic copywriting resource to make information more interesting is to put it into perspective, using references that the audience understands better.
For example, converting an absolute number into a percentage sms to data of another reference value, as in this example from Visual Capitalist.
Another way to make a number more manageable
Is to express it as a fraction: 1 in 8 people is much easier to visualize than 12.5% .
Plus, it’s more shocking. 1 in 8 people? That could be you.
And the best thing about fractions is that they work well as text, as a pictogram, or as a combination of both.
When mentioning statistics, Marta advises going beyond the typical bar or pie chart and using pictorial fraction graphs to better visualize them.