The impact of UX on SEO: Tips to improve SEO positioning
The techniques we used 15 years ago to improve the ranking of a website are no longer valid today. In the past, it was enough to fill the content with keywords, a practice known as “ keyword stuffing ”. The problem is that low-quality websites and irrelevant content ended up ranking better than websites that were relevant and useful to users.
Today, there have been hundreds improve SEO of updates to search engine algorithms that take into account other factors to more accurately determine whether pages are relevant to the goal of a search. Among these factors, user experience comes into play: This is where UX and SEO join forces.
If we focus our efforts on improving UX , we can achieve better SEO positioning , more traffic to our website and more conversions.
For ecommerce sites , it helps to get more sales. For a web application , it is to improve the quality of the product while giving a boost to the funnel.
How to Analyze User Experience: Interaction Metrics
User engagement influences SEO rankings and is a measure that helps us understand how attractive our website is to our target audience. If you see low engagement per page, you could be offering a poor user experience .
Therefore, monitoring interaction indicators will be key to knowing if you are doing a good job. Here are the key points:
Bounce rate: refers to the percentage of users who leave your website after viewing only one page. A high bounce rate may be due to users not finding what they are looking for.
Pages per session: refers to the average number of pages visited in a session.
Average session duration: This indicates the amount of time a user spends on a given page or browsing the website. It also indicates the number of users who have returned in relation to the total number of users. If they have returned, this would indicate an interest in the content, right?
With this in mind, let’s go over some tips you can start putting into practice to improve your site’s UX and reach the top positions in Google searches.
7 UX factors that affect search engine rankings
So what can we do to ensure good user engagement metrics and improve our SEO rankings? And of course, improve the overall user experience. Here are some of the ways UX and SEO come together:
1. Page loading speed
Waiting for a page to load is costa rica consumer mobile number list frustrating, which often increases bounce rates. Because it directly impacts user experience, Google considers page speed to be a key ranking factor.
We cannot control the Internet speed of each user, but there are certain actions that can be taken to ensure faster loading. These include: optimizing the size of images, files, codes, caches, etc.
To check your current loading speed and determine where you’re falling short, you can try several free tools, such as PageSpeed Insights or GTMetrix .
2. “User-friendly” URL structures
Friendly URLs are part of a what are electronic newsletters and what types are there? positive user experience, as they tell the user where they are located within the overall hierarchy of a website. In addition, user-friendly URLs also give search engines a clue about our content.
This may be an example of an ao lists unfriendly URL, which confuses both the user and search engines regarding the content of the website:
A friendly URL should follow the path a user takes and contain the categories and subcategories in an organized way: benchmarkemail.wpengine.com/features/ecommerce/
This URL is understandable and shows the organization of the website. This is a clear example of how UX and SEO work together to improve ranking.