A content repository can take many forms, but it is basically a complete listing of all the content on your website.
And that content history can be very useful when you’re looking for ideas for your editorial calendar. In this case, you don’t want to see which content or keywords have performed best, but simply EVERYTHING you’ve published.
Your content repository
More specifically, here you can find opportunities from:
- Articles dealing with very general topics
- Articles that deal with very specific topics
Articles dealing with very general topics
Typically, the more specific a content is, the more practical value it has.
That’s why articles that cover a topic from a very general take phone number library advantage point of view can be great opportunities to turn the various points or subtopics into stand-alone pieces. Especially if they’re organized into bullet points or clearly defined sections, as in the case of listicle -type articles .
Very specific articles related to a common subject area
This is all about finding a common thread between several specific articles to generate ideas for long-form content, such as an ebook or an in-depth guide.
Let’s go back to the example of the dietary products e-commerce. You go check out this search for content marketing to your repository and find a relationship between these items:
- Losing fat: good for your figure and your health
- What is better for losing fat: diet or exercise?
- Tips to lose fat fast
Each of them deals separately with different aspects of the sms to data same topic. They are all aimed at the same audience and could correspond to a generic search intent such as losing fat.
you have already worked on on this topic, combining the different articles and organizing them into sections to build a long-form article or guide.
Of course, it’s not about copying and pasting one article after another, but rather reworking the content, giving it a new focus and including the information necessary to satisfy that more generic search intent.