are going to score better partnering The example above with Matt Karsten ecuador phone number library than they might with the Croes brothers. However, The Croes – outspoken lovers of family time – have successfully promoted family-friendly activities and attractions in both North and South America.
Another way to approach influencer partnerships is to think about who members of your audience follow online. Which social media personalities will best cut through the noise and daily routine of your prospects? These social media personalities are often those influencers with whom you want to create campaigns.
Lastly, influencers frequently know how to collaborate with your brand for ingenious campaign ideas. If you struggle to come up with creative ideas, influencers can help you build a campaign that you can both be proud of.
How a KOL Works
Simon Sinek is a celebrity KOL famous among HR professionals, marketers, and entrepreneurs. He has authored books and is most famous for his TED Talk on the Golden Circle. He frequently engages his audience on LinkedIn and YouTube.
Steve Mitchell is a professional
artist that began using YouTube to “return to how to monetize your audience (with lessons from wait but why) my fine arts roots.” He created his YouTube channel for “watercolor enthusiasts” to “share tips and techniques in a quick, easy to digest fashion.”
Steve’s followers enjoy tutorials, product reviews, and more. His audience is specific to watercolor enthusiasts. Also, Mitchell qualifies as a key opinion ao lists leader because he is a credentialed expert in the commercial art industry.