You don’t need to, because you just played along.
And that was during my question-and-answer game. You answered my questions internally and thus I “influenced” you with simple questions.
And that’s exactly what “Influence” is about: influencing other people.
Positive and negative.
In this book, Robert Cialdini gives you 7 powerful weapons – what you do with them is up to you.
You can build a drug empire or build schools in Africa. These principles work wherever you need a “YES” from people.
Using controlled psychological research, Cialdini shows you various means and techniques of persuasion to win people and customers over to you.
And at the same time, you will learn how to protect yourself from manipulation.
Cialdini tells you about experiments and observations that he himself carried out as a spy in various companies and tells you gripping stories that you will remember for years to come.
The book is a classic and a must-read for every entrepreneur, marketer and blogger .
The book is so good that it deserves a place on my list of the best business books of all time.
Breakthrough Advertising
by Eugene M. Schwartz
Probably the most expensive copywriting book of all time
You cannot create a desire.
You can only search for it.
Find it at the customer
And transfer it to your product.
Eugene Schwartz writes in his book:
“Let’s get to the heart of the matter. The power, the force, the overwhelming urge to possess that makes advertising work comes from the market itself and not from the advertising copy.
‘The text cannot create a desire for a product.
‘He can only take the australia email list hopes, dreams, fears and desires that already exist in the hearts of millions of people and focus those already existing desires on a particular product.
‘That is the job of the copywriter : not to create this desire – but to channel and direct it. In fact, a single advertiser cannot spend enough money to actually create this desire.
‘He can only take advantage of it
‘And he dies if he tries to run into it.’
Here I have written the secrets of dublin out the most important ideas from the book: Breakthrough Advertising: 5 Things agb directory You Can Learn from Eugene Schwartz
Schwartz spends page after page emphasizing the importance of headings . Here are 155 heading ideas for you .