Uncertainty has been causing the economy to go up and down for some time, and small business owners and e-commerce stores are bearing the brunt. Economic news is inducing fear in the population and has increased concerns about an impending recession. No one knows for sure whether the global economy will face a full-blown recession,…
Sending or receiving emails involves three parties: the sender, the recipient, and the email service provider (ESP). Each has a role to play, and since email marketing is one of the most effective communication channels, having the right ESP in place is crucial for your business. In this article, we will discuss the functions of…
If you have a small business that is in the growth stage, one of the strategies that will boost your sales is to prepare effective marketing campaigns that promote interaction. Nowadays, one of the keys to achieving optimal results with your company’s campaigns is to be up to date with the use of technology. Advances…
Lead generation campaigns in Meta Ads are one of the most commonly used in almost all businesses. Getting users who don’t know you at all to become subscribers is Meta Ads a great strategy to heat up traffic and gradually convert strangers into customers. What do I mean by warming up traffic? Okay! Let’s go…