Email marketing is an essential tool for marketers. It’s a way to reach customers, build relationships, and drive sales. But creating great emails can be time-consuming, and if you’re not careful, it can quickly turn into an HTML-filled nightmare. That’s where Benchmark Email comes in. Our easy-to-use platform makes email creation quick and easy, so…
For many years, businesses only practiced one type of promotion: outbound marketing or advertising. The idea was to hunt down customers and show them what you had to offer in the hope that they would buy what you were selling. At the beginning of the 21st century, marketers pioneered a new method of finding and…
Remember the days of chain emails? It was said to bring good luck to send an email to 25 of your closest friends, or else there were (ridiculous) consequences. Chain emails were the early 2000s version of “viral” content, before social media existed. We may not forward emails for good Email Automation luck anymore, but…
Did you know that the average click-through rate (CTR) for Facebook ads is only 0.9%? What if I told you that you could increase your Facebook or Instagram ad CTR to 4% or more? Well, that’s exactly what you could do with a segment email list in Facebook ads (Meta) If you want to start…
Creating good email marketing campaigns is an art. It takes a good idea, a beautiful visual design , and perfect copywriting to increase the chances of success of your email marketing campaign, maximize clicks, and convert your subscribers into buyers. Email marketing campaign templates can help, but creating one from scratch is a difficult task….
Email marketing is a key part of an overall digital marketing strategy. According to a Statista report , it is estimated that by 2023 there will be more than 4.3 billion email users worldwide. Email newsletters are a key tool in email marketing , allowing you to build long-term relationships with your subscribers. Below we…
You spend time writing the perfect sales subject line , inserting perfect links, and crafting CTAs (calls to action) for your emails. Are you spending your time well? All of this is a waste if no one bothers to open your email. This is where the importance of a subject line becomes the topic of…
We know that email automation can be a complicated task for eCommerce website owners, but including it in your marketing strategy is not that difficult and has many advantages. In this article, we’ll cover the basics, from how to build a subscriber list to the different types of emails you can automate. Take note! Why…
In the competitive world of digital marketing, affiliate marketing has establish itself as an effective strategy to generate online income for both merchants or brands and for the affiliates themselves . This partnership Cons of Affiliate benefits both parties, as the affiliate promotes the merchant’s products or services in exchange for a commission for each…
It’s been 50 years since the birth of email. Who would have thought it would revolutionize the world and business the way it has? To commemorate this important event, let’s learn how to strategically use email to boost your business. But first, some fun facts. Although email was invented in 1971, it was first used…
Wondering how to make a newsletter that will win in a matter of minutes ? Don’t worry, you’ve come to the right place. In this article, we give you the key tricks to design a newsletter that is not only fast, but also effective. Forget the hassle and get ready Create a Newsletter to discover…
Chances are you and your business have been through the same thing several times when it comes to lead generation. You’ve probably tried some successful strategies (and some not so successful), but you haven’t found a formula that allows you to forget about generating leads and focus on nurturing them. You may have forgotten the…