If I say that marketing in the health Native Advertising sector is complicat, I am not revealing any secret. There are many legal restrictions and they do not always respond to the reality of the situations we encounter in the world of health 2.0 . But this complication should not scare us, as it is…
If you’ve been doing content Online Marketing marketing for a while , you know how difficult it is to continually produce ideas to differentiate your brand, captivate followers and stand out from the competition. To help you out, today we have compiled 13 content marketing strategies recommended by Forbes experts to give your content a…
Emotional marketing is nothing Online Marketing new: in fact, Aristotle himself included the use of emotions as part of the basic strategies of persuasion. But we are increasingly learning more about how our feelings work and how to incorporate them into sales strategies . Emotional marketing can be the key factor to multiply the results…
Google is integrating Digital Advertising technologies such as machine learning and artificial intelligence (AI) into several of its advertising and advertising solutions . They want to take the automation of advertising campaigns to the next level. These changes come with a change of name for the Google Adwords brand, which will be call Google Ads…
A mobile app can play App Marketing a key role in your marketing strategy , but the competition is tough. With over 2.8 million apps on Google Play and 2.2 million in the App Store, users have plenty to choose from. What’s more, even though apps are us more than ever, the number of downloads…
Our society is obsessed with Happy Company productivity , both at a personal and professional level. This is important, but it should not take precedence over everything else. According to psychologists , the best ideas usually come during our free time . Working up to a certain point of hours is good, but too much…
Google Ads (formerly known Online Marketing as AdWords) has been around for many years and has always releas frequent updates to improve its services. But in recent times, improvements in machine learning have allow it to take a leap forward in terms of marketing automation . Let’s take a look at5 things that Google advertising…
We call ” strategic marketing ” the Online Marketing aspect of marketing focused on the medium and long term, which uses different market analysis techniques to detect opportunities that allow the company to grow and stand out in front of its consumers, always keeping in mind the needs of the user. Instead of manufacturing products…
For marketers, YouTube video Social Networks ads are a tool that allows them to harness the full potential of video ads with insights from Google Ads metrics . Until now, this data was bas on quantitative information… but that’s about to change. At the Cannes Film Festival , we had the opportunity to learn about…
If you use Google AdWords Social Networks for your campaigns, you may already know one of its great tricks: the Quality Score . What is not so well known is that social networks like Instagram also use very similar metrics in their advertising. Knowing how Instagram’s Quality score (also known as the ” relevance score. …
Artificial intelligence has been Artificial intelligence the talk of the town in recent years and will surely continue to be so. As technology evolves, we find ourselves with systems that are increasingly more human and capable of interacting with the consumer in a more realistic and human way. We’re just beginning to outline the potential…
Are you using email marketing Online Marketing to promote your brand? Sometimes we don’t give this tool the importance it deserves. When the truth is that, well us, your email. Marketing program can be a real “secret weapon” to win over your audience. Here we suggest the best days for your email marketing campaigns. As…