Social Networks & Social Ads 5 common mistakes on Twitter and how to avoid them

Do you know what the most Social Networks common mistakes on Twitter are? Twitter can be a valuable addition to your social media marketing plan . This social network is known for its immediacy, so it can be a great place to engage with your audience, post the latest news, or even provide customer service….

The Happy Company 3 keys to companies where people fall in love

Working can be a burden  great Happy Company source of satisfaction. The happiest companies are those that know the keys to making employees fall in love with them. Yes, I know, it sounds like a utopia, but it is really possible to fall in love with your job, to have a boost of energy, to…

Online Marketing & Digital Marketing The 10 keys to an effective metrics dashboard

In today’s online marketing , a metrics Online Marketing dashboard is a must to track results. Good marketing teams know how to select the most important KPIs to ensure they have the information they need, but they don’t always pay the same attention to how they present it. The dashboard is the “control panel” of…

Online Marketing & Digital Marketing What is A/B testing?

If you want to optimize your marketing and make the most of every last drop of your budget, A/B testing is your secret weapon . It’s a very simple methodology to implement, it only requires a little organization, consistency, and discipline. And thanks to it, you can improve every element of your marketing campaigns until…

Social Networks & Social Ads 5 strategies for better advertising on Instagram

Advertising on Instagram has Social Networks. Manag to position itself as one of the most interesting options for digital marketing in recent years. Since it shares the same advertising interface as Facebook, it offers a lot of interesting tools and options for marketers; whatever your type of company and your objective, you are sure to…

The Happy Company What aspects facilitate designing happiness in the organization?

We sometimes think of Happy Company happiness as something outside of us, something we can find by chance or not. But according to the latest studies, designing our own happiness is possible, and not only on a personal level but also at work. Cultivating happiness in organizations is very important for our well-being on a…

Social Media & Social Ads Facebook The differences between Campaign, Ad Sets and Ads within Facebook Ad Manager

Facebook Ads Manager is Social Media perhaps the most powerful Social Ads tool for marketers. Thanks to the combined audiences of Facebook and Instagram, we can show our ads to an endless number of potential audiences. But to take full advantage of the possibilities of this tool, we need to be very clear about how…

Social Networks & Social Ads Instagram Types of ads on Instagram

promising format in the world Social Networks of Social Ads. The favorite network of influencers and celebrities has managed to reach the general public and establish itself as one of the most important, without losing the visual style that makes it unique. This visual nature makes Instagram a great place to showcase your products and…

The Happy Company 5 reasons for happiness management in your company

Implementing happiness Happy Company management in the company goes beyond simply “creating a good vibe.” Happy companies provide multiple benefits to the people who are part of them, but this relationship also occurs in reverse: a happy worker contributes more to the company , so in the end everyone wins. There are many reasons to…

SEO & SEM Web analytics and 5 tools to measure your online results

When it comes to measuring Web analytics our online results, knowledge is power. A few years ago, marketers had very little information about the results of what they were doing, and there was a lot of room for estimates and assumptions that were never entirely accurate. But that era is over. In online marketing we…

Social Networks & Social Ads Instagram 6 new Instagram marketing trends

In Instagram marketing , it’s truer Social Networks than ever that “either you move or you go out of date.” After all, we’re talking about a network that already has 800 million active users, continues to grow faster than ever, and continues to incorporate new features at the same accelerated pace. If you keep doing…

SEO & SEM Google AdWords: the competition and positioning metrics you need to know

Google AdWords is first and Google AdWords foremost a competition. For almost any search term you might be interest in, chances are there are already several companies advertising on Google, and the fight for the top spots can get tough. But that doesn’t mean that all is lost, or that the only solution to winning…