E-commerce turnover has seen tremendous growth in recent years. In 2021 alone, sales in online stores worldwide amounted to approximately US$4.9 trillion. This figure is expected to grow by 50% in 2025 , reaching a whopping US$7.4 trillion. Although ecommerce activity is generally believed to be focused on a business-to-consumer (B2C) sales model, the global…
Believe it or not, the world of memes is very extensive and complex. Today, there is a whole culture surrounding them and they are an important part of the content shar on the Internet around the world. But what are “memes”? They are a very fast exchange of information, generally for humorous purposes, and they…
Before generating a sale, your brand needs to nurture the relationship with its potential customers . A great way to build relationships with them – and drive sales success – is through email marketing and landing pages . A customer-centric approach makes customers feel valued , especially in a world where other businesses are solely…
The arrival of Covid chang the way we do business. Online events multipli as people abandon in-person events due to the different safety measures that were being adopt. It’s been more than two years since the good email pandemic began, and now in-person and hybrid events have made a comeback. We already know that marketing…
Looking at the marketing trends that are updat every year, vertical content is rarely given the recognition it deserves. You might think that with the popularity and use of mobile devices, marketers would be aware of how to leverage vertical content in their overall marketing strategy. But unfortunately, that is not the case. This type…
It’s no secret: email marketing is one of the best ways to connect with your potential customers. All you need is a good strategy, know your target audience, be creative and use a powerful email marketing tool that covers all your needs. There is no way to do email marketing on your own. You have…
Smart Content is our new feature that helps you get out of the rut of lack of creativity, you know, that moment when you don’t want anything anymore and you can’t think of anything, so you put a sentence in it, and Smart Content returns a lot of content ready to copy and paste. BUT!…
You’ve probably heard by now that email marketing has one of the highest ROIs of any marketing tactic . Dollar for dollar, marketers get more profit from email than from almost any other mium, including social mia. It’s also one of the most lucrative marketing practices out there and one you definitely can’t neglect as…
When it comes to web traffic, more is better. An important part of marketing is thinking of website traffic new ways to attract more attention to your website. Doing so has multiple benefits for any business, including branding and sales , as well as increasing subscribers . The connection between web traffic and successful email…
The techniques we used 15 years ago to improve the ranking of a website are no longer valid today. In the past, it was enough to fill the content with keywords, a practice known as “ keyword stuffing ”. The problem is that low-quality websites and irrelevant content ended up ranking better than websites that…
The magic of email marketing , and what it can do for your marketing strategy, doesn’t happen on its own. While we all know it’s important to create email marketing campaigns that fit your audience’s needs and provide them with resources to help them make a decision, content is only one piece of the puzzle….
An important part of marketing is thinking of new ways to attract more attention to your website. Doing so has multiple benefits for any business, including branding and sales , as well as increasing subscribers . The connection between web traffic and website traffic successful email marketing is huge: the more visitors you attract to…