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For many years, businesses only practiced one type of promotion: outbound marketing or advertising. The idea was to hunt down customers and show them what you had to offer in the hope that they would buy what you were selling. At the beginning of the 21st century, marketers pioneered a new method of finding and…

oday, consumers interact with their favorite brands through multiple channels. That is, they use social networks, websites, email, chat, among others, to buy products and, in addition, they do so from different devices, smartphones, tablets and computers. This is why it is more important than ever to establish your marketing strategies to create better shopping…