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Remember the days of chain emails? It was said to bring good luck to send an email to 25 of your closest friends, or else there were (ridiculous) consequences. Chain emails were the early 2000s version of “viral” content, before social media existed. We may not forward emails for good Email Automation luck anymore, but…

It doesn’t really matter how you say it, the important thing here is that gifs are hilarious, effective and super interesting tools to further engage the readers of your step guide campaigns. If you’ve been on the fence about whether or not to include gifs in your campaigns, I’ll share some numbers that will help…