Cleaning your database is a fundamental task in any marketing and communication strategy. If you’re wondering why, the answer is quite How to clean simple: an unhealthy database leads to losing money. Maintaining the same unrefined contact list for a long time will only lead to failure . What’s the point of sending email or SMS campaigns…
Do you know what SMTP is and how it affects your email deliveries? This protocol is responsible for transmitting an email from one inbox to What is SMTP another. Therefore, it is essential for email to work and not be left in digital limbo. Something like the postman when you send a letter by post. The…
Email marketing campaigns for hotels are a great source of inspiration for businesses in the sector, especially during seasons when demand for accommodation increases, such as Christmas or summer. The tourism sector is The 6 best email one of the most competitive at the moment, and its economic impact has regained the influence it had before the…
If you want to have a good digital strategy, you necessarily have to make use of the virtues of a newsletter to promote your company. Until recently, there was a widespread erroneous belief that its effectiveness and engagement Why do you was declining, however, today we know that it is still valid. However, there are certain…
Are you running email campaigns that aren’t getting the results you’d like? Getting your email marketing strategy right is both an art and a science . Part of both disciplines is understanding how to write the best email marketing copy that drives high conversions. With all the emails that users Writing the best receive throughout the…
When you start preparing your first email marketing campaign, it is essential to have several examples of successful newsletters on hand . They serve as a guide to sending a newsletter that respects all the basic principles of Examples of newsletters readability, formats and adaptability to the different mobile devices that exist today. They are also…
Using UTM parameters in email marketing , configured in Google Analytics, can significantly improve the tracking and analysis of your campaigns, as well as taking into account other metrics such as opening and click rates. Whether your goal is to UTM in email increase traffic, boost your reputation, improve ROI or increase sales, whatever your goal, it’s key to…