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Imagine you have social media accounts, post regularly, and grow your following to almost 100,000. Then one day you wake up and everything is gone. The only option is to start over. This could happen to you as a business owner. As unlikely as this scenario may seem, it’s always a risk to rely on…

Sending or receiving emails involves three parties: the sender, the recipient, and the email service provider (ESP). Each has a role to play, and since email marketing is one of the most effective communication channels, having the right ESP in place is crucial for your business. In this article, we will discuss the functions of…