oday, consumers interact with their favorite brands through multiple channels. That is, they use social networks, websites, email, chat, among others, to buy products and, in addition, they do so from different devices, smartphones, tablets and computers. This is why it is more important than ever to establish your marketing strategies to create better shopping…
people interest in the topic being discuss. Normally, to a contact base that has previously given their consent to receive this type of content. This is one of the most relevant marketing strategies in the digital age, and can be us to keep customers up to date about your business, to promote new products or services , or simply to provide valuable information that is relevant to…
It doesn’t really matter how you say it, the important thing here is that gifs are hilarious, effective and super interesting tools to further engage the readers of your step guide campaigns. If you’ve been on the fence about whether or not to include gifs in your campaigns, I’ll share some numbers that will help…
As a strategy, content marketing focuses on the idea of providing value to readers and eventually converting them into customers. However, content creation is not only link building about Google and its funnel and selling through the website but also about helping others and even the competition. A collaborative attitude can generate “authority links” where…
In recent years, multi-channel marketing has been crown the king of digital marketing. Today, the digital world is mark by a multi-channel approach and email marketing has risen to the occasion, becoming one of the most popular digital contact methods and a tool for converting potential customers. However, eCommerce brands sometimes struggle to keep customers…
Achieving one of those coveted spots on the first page of search results requires more than just good luck. In addition to high-quality content, you’ll need the help of keywords specifically targeted to your target audience. The more you care about choosing the right keywords, the better your search for chances of reaching that desired…
A visually appealing email design can attract your target audience, showcase the best side of your company, and encourage subscribers to click on the call to action. Good design is more important than ever, as email marketing generates 40 times more leads than social media and is the most effective method for boosting conversion rates….
Is email marketing still an effective tool? Of course it is! 99% of users check their emails every day, so despite what some may think, people in general do not stop using emails and are still willing to interact with content that they find interesting. There are those who believe that social media and chatbots…
A continuous flow of potential customers is vital for small businesses. These customers help them grow their contact list, database, and of course, increase revenue. But without a strategy to acquire these customers , these companies may lose market share. The good news is that now more than ever there is more opportunity to reach…
If you are an email marketing expert, you know perfectly well that your job is not only to create and send email marketing campaigns , but also to create loyalty and obtain quality contacts that remain interested in your information. So, there is no reason to rest on your laurels, as email marketing is a…
You may love the design of your newsletter right now , but since beauty is subjective, that doesn’t guarantee that your subscribers will love it. An old-fashioned, unattractive redesign your design could turn off your audience and hurt your conversion rates, and you might not even notice that it was the reason users were unsubscribing….
Email remains one of the best performing channels. It’s no surprise that 64% of professionals use this medium to boost their campaigns . But unfortunately, only 8% claim to have significantly improved their email marketing strategies. The problem? Well, there are a few different Know About reasons. But in many cases it comes down to…