Email marketing is like any other digital marketing tactic: even if you start each campaign with a clear goal and strategy, you have to constantly make adjustments to stay on track. However, you can’t improve what you can’t measure. That’s why email marketers monitor key metrics to know what to adjust and how and when…
Imagine you have social media accounts, post regularly, and grow your following to almost 100,000. Then one day you wake up and everything is gone. The only option is to start over. This could happen to you as a business owner. As unlikely as this scenario may seem, it’s always a risk to rely on…
In email marketing , authentication is becoming an even bigger problem than the mountains of spam that land in your inbox. Why? Because while spam itself is pretty straightforward – a sometimes obviously unwanted message that appears in your inbox – email spoofing is more nefarious Email Authentication because it allows spammers to take over…
If your delivery rate is low , you may have been blacklist . Blacklists prevent your emails from being deliver to your subscribers’ inboxes, which naturally hurts your email marketing campaign . There are hundrs of thousands of spam is blacklist blacklists out there, and unfortunately they catch the good ones as well as the…
Obviously, we at Benchmark are big fans of email, but we also understand that it can be a huge time-waster. Who hasn’t start a project only to be distract again and and Hacks again by that little bubble of notifications on their phone or PC? And who among us can say that they belong to…
“How can I get more bookings and increase revenue?” This question has probably crossed your mind over the past year if you work in the tourism sector. Increasing bookings in a tourism business, such ncrease your as a hotel or rural accommodation, is a rather ambitious goal and if we do not make it a…
Just a couple of years ago, TikTok, the social network, appeared in our lives. Although it is true that this platform had already existed for 5 years, the situation we have take to been experiencing due to the pandemic since 2020 made it popular, becoming the ideal entertainment platform; but for us as content generators,…
2021 was not a normal year. There was a lot going on globally, and those global events changed the way we live, work, and do business. Many companies had to change their approach to sales, and with so many events and networking opportunities cancelled , we had to get more creative with our outreach and…
Growing your email list means you have more customers to engage with, nurture, and potentially convert into loyal customers. There are several ways to grow your list, but difference between most of them involve increasing your site traffic. And when evaluating your site traffic and determining where it’s coming from, it’s very important to be…
build your brand – it’s unbeatable in terms of brand growth and discovery. But as your brand grows, you’ll realize it’s not just about likes, followers, and views. You have to find a way to speak directly to your customers, and get into their inbox. Why? Because on social media, you rely on algorithms and…
One of the biggest limitations for many entrepreneurs when they want to sell online is not having their own website, this is because they do not have the budget or the online without technical knowlge necessary to create and manage it. While having your own website is a powerful tool that offers many benefits to…
When it comes to talking about the important elements of an email, many brands and even professionals underestimate the power of the email signature. Your email signature not only tells recipients who sent the message, it also adds authenticity to your content. And if you give it the importance it deserves, it can increase your…