As a strategy, content marketing focuses on the idea of providing value to readers and eventually converting them into customers. However, content creation is not only about Google and its funnel and selling through the website but also about helping others and even the competition. A collaborative attitude can generate “authority link building links” where…
In recent years, multi-channel marketing has been crown the king of digital marketing. Today, the digital world is mark by a multi-channel approach and email marketing has risen to the occasion, becoming one of the most popular digital contact methods and a tool for converting potential customers. However, eCommerce brands sometimes struggle to keep customers…
Is email marketing still an effective tool? Of course it is! 99% of users check their emails every day, so despite what some may think, people in general do not stop using emails and are still willing to interact with content that they find interesting. There are those who believe that social media and chatbots…
A continuous flow of potential customers is vital for small businesses. These customers help them grow their contact list, database, and of course, increase revenue. But without a strategy to acquire these customers , these companies may lose market share. The good news is that now more than ever there is more opportunity to reach…
If you are an email marketing expert, you know perfectly well that your job is not only to create and send email marketing campaigns , but also to create loyalty and obtain quality contacts that remain interested in your information. So, there is no reason to rest on your laurels, as email marketing is a…
Newsletters are one of the different types of emails that you are probably already sending and that you should not skip for any reason. You may love the design of your newsletter right now , but since beauty is subjective, that doesn’t guarantee that your subscribers will love it. An old-fashioned, unattractive design could turn…
Email remains one of the best performing channels. It’s no surprise that 64% of professionals use this medium to boost their campaigns . But unfortunately, only 8% claim to have significantly improved their email marketing strategies. The problem? Well, there are a few different reasons. But in many cases it comes down to the basics:…
Uncertainty has been causing the economy to go up and down for some time, and small business owners and e-commerce stores are bearing the brunt. Economic news is inducing fear in the population and has increased concerns about an impending recession. No one knows for sure whether the economic recession global economy will face a…
Sending or receiving emails involves three parties: the sender, the recipient, and the email service provider (ESP). Each has a role to play, and since email marketing is one of the most effective communication channels, having the right ESP in place is crucial for your business. In this article, we will discuss the functions of…
If you have a small business that is in the growth stage, one of the strategies that will boost your sales is to prepare effective marketing campaigns that promote interaction. Nowadays, one of the keys to achieving optimal results with your company’s campaigns is to be up to date with the use of technology. Advances…
To get subscriber data, we need an attractive landing page that converts and includes a form that we will create in our email marketing tool . Some tips I can give you to get a PRO landing page would be: Use an eye-catching headline. Use lists to make information clear and concise; users must find…
Email is one of the most traditional digital an unbeatable communication strategies, and it remains one of the most effective ways for companies to promote their offerings. Email marketing is a powerful sales and prospecting tool. In fact, sales reps spend about a third of their working hours sending emails . While using email as…