Subliminal advertising in newsletters: pros and cons of implementing it
Subliminal advertising in newsletters is known as that type of advertising that consists of creating advertising stimuli in the unconscious of the message recipients.
But how is this done? Well, it’s very simple. All you have to do is introduce images, videos or any other graphic element that mentions or symbolizes the product or brand you want to advertise. And in this way, you begin to shape the message in the minds of the users who view it.
The truth is that almost everyone knows what subliminal advertising is. And therefore, talking about it is no mystery.
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Advertisements that reach the subconscious
However, very few people are able to understand this type of advertising. Likewise, few are able to prevent the messages from penetrating their subconscious, generating a need . A need that will later, and with total certainty, become a consumer behavior.
In fact, the reality is that this is in an environment where everything is subliminal advertising:
- Everything you like.
- What you dislike.
- What you identify with.
- That which you declare war on.
- Etc, they are speeches that you consume unconsciously.
The point is that nobody presents you with these kinds of discourses as products or services that are advertised for your consumption. Rather, these stimuli are presented in reality as agents that influence you. And they push you to agree or bahamas phone number data disagree with certain elements, people and situations that surround you.
Subliminal advertising in Newsletters
And regarding subliminal advertising in newsletters, how ireland lists can this technique that is dominating the world be implemented? Ideally, the techniques should be shaped according to the needs of the sector to which each issuer belongs. But the reality is that there are some tips that all issuers can follow to successfully implement subliminal advertising in newsletters of any kind.
With a little common sense, it is very easy to find and implement some effective actions. Those that allow a brand to be the center of a discourse with which anyone could identify. All of this because of the relationships that this specific discourse and the recipient of the email may have with external elements that have nothing to do with the product, service or brand.
Research before you execute
In short, this technique consists of making the maximum number of users possible identify with a specific profile , within which the brand , product or service that is intended to be promoted is found.
The results will always be conditioned by external elements, and will be related to the circumstances and personality of the people. This is why, before starting a campaign of this nature, it is advisable to carry out an exhaustive investigation, one that aims to understand the behaviour and its origins in the lives of the people in question.
To do this, it is essential to follow some kind of common guidelines for all sectors. And to know what you are exposing yourself to in the event that the campaign is not well articulated or is not pertinent. For all these reasons, the questions that remain in the air and that must be resolved are the following:
- What are the best ways to implement subliminal advertising in newsletters?
- What could be the advantages or disadvantages of implementing these features?
Ways to implement subliminal advertising in newsletters
As you can imagine, there are endless ways to implement subliminal advertising in newsletters . This is because there doesn’t have to be a basic format; instead, everyone can design their own based on the criteria they consider relevant.
However, it is true that, despite the differences between sectors, there are some common tips that can serve as a guide for any marketing expert who wants to design a campaign in which subliminal advertising plays a moderately relevant role. These basic recommendations are the following:
1.- Treat subliminal advertising as something flexible that can be modified over time
This means that subliminal advertising should not be used in a static manner . It is best to treat it as a trial and error resource. Once feedback is received, it is best to correct these types of aspects. Or continue to exploit those that have worked properly.
2.- Never exceed the limits of ethics
You should not abuse your knowledge of neuromarketing to achieve your goals . Otherwise, excessive use of subliminal advertising can be considered manipulation. And it can end up offering a less than respectable image of the brand.6
Why? When a brand is constructed with an unbelievable and exaggerated narrative, trust plummets. It is only a matter of time before users realize this and stop trusting the products or services offered by the brand if subliminal advertising is abused.
3.- Don’t forget SEO
In addition to using subliminal advertising in newsletters through videos, photos or music, don’t forget about the important thing: the content’s location. The subconscious values answers to questions and satisfaction of desires as soon as possible.
Therefore, the importance of SEO should never be underestimated when it comes to making sure that your newsletter, even if it has not yet been opened, appears well positioned.
Moreover, good positioning not only improves user experience and increases trust in the company, but also projects an image of relevance that is very convenient for almost all companies.
Therefore, it can be said that a good use. Of the web positioning of this newsletter will improve the user’s perception and the company’s image will gain weight and relevance in the market.