Step-by-step guide to adding gifs to your campaigns
It doesn’t really matter how you say it, the important thing here is that gifs are hilarious, effective and super interesting tools to further engage the readers of your step guide campaigns.
If you’ve been on the fence about whether or not to include gifs in your campaigns, I’ll share some numbers that will help you with this difficult decision:
Using gifs could increase your click-through rate by up to 26% (Email Institute).
Campaigns with gifs show a 12% increase in revenue compared to static campaigns (BlueFly)
51.28% of current email marketing campaigns use gifs (Litmus). Their popularity is proof of their effectiveness.
53% of customers prefer to see action (ads with movement from their brand (Hubspot).
GIFs started to gain prominence after Dell launched a very successful email campaign in 2012. Dell decided to take a risk by breaking the mold and the response was better than they expected; no less than a 103% increase in their conversion rate and a 109% increase in revenue.
Still not convinced? If you’re still interested
in using gifs in your campaigns, read on to learn how this simple animated image format can resonate with your customers and move them to action.
The Dos and Don’ts of finland phone number list Using GIFs in Your Campaigns (With Examples!)
Sure, gifs work, as long as they’re used correctly. Before you start using gifs, learn the do’s and don’ts of them:
1. Keep them on brand
Experimenting is fine, but adding a gif that has absolutely nothing to do with your brand could leave your subscribers confused. Brands often include content in their campaigns that is consistent with their tone, voice, and personality. Start small to see how your subscribers respond to your new style.
Remember the Dell campaign we talked about earlier? Well, it’s the perfect example, the gif shows the product and its differential value.
2. DON’T create heavy gifs
The golden rule for including images 17 best cleaning services wordpress themes in 2024 in your campaigns, according to Oracle, is that they should not exceed 800 KB. Readers will not wait bw lists for long-loading emails, especially now that most people open their emails from their mobile phones, you have to keep gifs optimized and functional.