Step-by-step email marketing strategy for Valentine’s Day

On February 14th, Valentine’s Day is celebrated in several Latin American and European countries. In many places, people exchange gifts to celebrate this day. Others dress in red, and many give chocolates, special arrangements, flowers, poetry, etc.

But you already knew that, let’s email marketing look at some important data:

valentine’s day graphic

Chart published by Statista

Some countries, such as Uruguay, Colombia and Bolivia, celebrate this day on another date, so check your segments and do not send information about February 14 to residents of these countries.
The average spending per person on these dates is $70 dollars.
Google reported an 18% increase in pre-order searches for gifts on mobile devices
YouTube also increases its searches by 47% for topics related to Valentine’s Day.
Searches increase from the last days of January and the first days of February.
The best sellers are perfumes, jewelry, chocolates and food.
5 out of 10 people expect to receive food as a gift

If any of the above has cameroon consumer mobile number list sparked your interest in activating your marketing on Valentine’s Day, here is the step-by-step guide to sending email campaigns and boosting your sales during these dates.

Before you begin:
If your campaign extends beyond one country, remember to exclude those that do not celebrate this day.
Create a consistent email template for all campaigns and remember to include colors related to the date.
Support your campaign on other channels, for example, share images of your promos on social networks under the same branding, the same ones you use in your campaign.
Include everyone, not just couples, remember that it is also Friendship Day.
Encourage purchasing through images and a clean design.
ontinue with the countdown from the previous email
Take advantage of the sense of urgency and scarcity. Hurry because they are running out!
Remember that your offers are limited and exclusive to date.

Shipping date: Valentine’s Day

Subject line: Last minute campaign E.g. Have you forgotten your gifts?, Last minute gifts, Take advantage of the latest Valentine’s Day discounts, You still have time

Email details:

Congratulate your users for 18 brands that talk to their customers through email and social media their friendship and interest in your brand
Offer to give away a discount code or coupon from your brand (if more than one person missed the date, at least one gift card with you will be possible)

Some brands recommend and practice sending an email five days later to follow up on the purchase (if a purchase was made). The number of Valentine’s Day email fanto data marketing campaigns sent will depend on the type of product or service your brand is selling. If you don’t actually sell or offer anything that could be useful to take advantage of the date, then sending email number four as a way of congratulating your users and thanking them will be enough.