Involve your customers in answering Source: Marine FAQs. Amazon b to c database provides a superior example of how this works by posting customer questions and answers on product pages.
A question about the CROSSNET product could convince a future shopper to buy.
Source: CROSSNET on Amazon
Other customers’ advice, questions, and testimonials are more persuasive than sales copy. Plus, more content can help your search ranking, which is another way to found in the agency improve your ecommerce conversion rate.
Offer free shipping and returns whenever possible
Modern consumers are so accustom to free shipping and returns while online shopping that they cringe at paying even a few dollars. Plus, they don’t want betting email list to be surprised by additional charges when it comes time to check out. So, try to offer free shipping and return policies whenever possible.