There are so many online stores Source: Marine out there selling phone number database junk that consumers are naturally untrusting. And, there’s nobody better to prove your trustworthiness than other customers. Use social proof (like product reviews and testimonials) and other user-generated content to earn the trust of brand-new site visitors.
Allow users to post reviews on product pages. Even negative reviews are valuable as they give you, the store owner, an idea of which products you shouldn’t sell. Positive reviews, of course, entice more sales.
Source: Rothy’s
Run user-generated content (UGC) campaigns on social media. For example, ask customers to share images of your products on Instagram with a hashtag and display their content on your homepage or individual product pages.
An Instagram grid of images, all generated by users, wearing Marine Layer clothing.
Display social proof and Source: Marine user-generated content
Involve your customers in answering FAQs. Amazon provides a superior example of how this works by posting customer questions and answers on product pages.
A question about the CROSSNET product could convince a future shopper to buy.
Source: CROSSNET on Amazon
Other customers’ advice, questions, and testimonials are more persuasive than sales copy. Plus, more content can help your search ranking, which is another it’s the holidays! way to improve your ecommerce conversion rate.
Offer free shipping and returns whenever possible
Modern consumers are so accustomed to free shipping be numbers and returns while online shopping that they cringe at paying even a few dollars. Plus, they don’t want to be surprised by additional charges when it comes time to check out. So, try to offer free shipping and return policies whenever possible.