For marketers, YouTube video Social Networks ads are a tool that allows them to harness the full potential of video ads with insights from Google Ads metrics . Until now, this data was bas on quantitative information… but that’s about to change.
At the Cannes Film Festival , we had the opportunity to learn about a series of YouTube tools specially design to test and measure ad creatives. For marketers, this is a fantastic opportunity to improve our video marketing and continue growing with YouTube ads. Do you want to know what they are and how they work? Keep reading!
Tools for testing and measuring YouTube video ad creatives
Upcoming YouTube Tool ReleasesVideo Experiments
Testing video creatives can be expensive and complex, and they aren’t always indicative of what will happen in the real world. That’s why Google Ads has set out to make this process easier with Video Experiments.
This new YouTube tool focuses on measuring brand recognition and allows you to see the impact of creativity on key metrics such as brand awareness, consideration or purchase intent, among others.
You may be interest in this online course: Digital Advertising and Video Marketing on Youtube
It works by launching YouTube video ad experiments directly to the public. For the advertiser, the only cost is the cost of publishing the ads at the usual rates. The first results of the experiments can be seen in just three days.
The great innovation of this YouTube tool is that it allows you to test creatives just as they will be launch in real life, that is, with YouTube users who can afghanistan phone number list choose to consume the advertising content that most interests them. In this way, they offer much more realistic results than the typical focus group and they entail a much lower cost.
Video Experiments beta coming soon
Video Creative Analytics
With this tool, Google Ads simplifies the process of obtaining qualitative data on creatives in YouTube video ads. At the moment, Video Creative 10 best linkin email finder chrome extensions (free and paid) Analytics has two main functionalities:
Audience segmentation to analyze how a creative impacts different user groups.
Annotation functionality for key moments in the video (coming later this year). Allows the aleart news advertiser to mark up prominent elements such as logos or product images, and shows what percentage of the audience has seen these moments.