SEO & SEM Web analytics and 5 tools to measure your online results
When it comes to measuring Web analytics our online results, knowledge is power. A few years ago, marketers had very little information about the results of what they were doing, and there was a lot of room for estimates and assumptions that were never entirely accurate. But that era is over.
In online marketing we have a lot of information about how our users respond, and we can analyze it to improve our results. One of the pillars of this analysis is web analytics ; so today we are going to see what it consists of, 5 steps to measure online results and 5 essential tools .
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Web analytics and 5 tools to measure your online results
What is web analytics?
Web analytics consists of collecting information generated by users visiting our website and interacting with it in various ways. We then analyse all this data to obtain insights that help us improve our marketing: optimising the website to increase conversions, improving our marketing campaigns, identifying our potential audience…
Originally, web analytics focused azerbaijan phone number list on the technical aspects of a site, such as loading time and other details of how it works. Over time, it has come to focus more on marketing-related metrics, such as average visit time or conversions. In fact, both are aspects to consider, as the technical side is still very important to ensure a good user experience.
Another important distinction is between web analytics versus digital analytics . As the name how to use linkedin sales navigator for recruiting suggests, the former focuses exclusively on the brand’s website. Although it is essential to evaluate the performance of our website (especially if we have an e-commerce site), we cannot forget that it is one more point of contact within an integrated digital marketing strategy. Therefore, digital analytics is responsible bz lists for measuring the online results of all the channels that make up our marketing (social networks, mobile applications, email marketing.