Home » Sales psychology: 3 keys you can apply to your content

Sales psychology: 3 keys you can apply to your content

Smart Content is our new feature that helps you get out of the rut of lack of creativity, you know, that moment when you don’t want anything anymore and you can’t think of anything, so you put a sentence in it, and Smart Content returns a lot of content ready to copy and paste.

BUT! I know that this is not always enough and you want to put content that “sticks” and incites the reader to action. Psychologically, what you are looking for exists, and without further ado I invite you to see these three keys to sales psychology that will help you enter the soul of your clients through the content of your campaigns, landing pages , forms and ads.

Imagine yourself with your product or service

Sense of urgency and scarcity
Storytelling
Psychological techniques for selling that you can apply to your content
1. Imagine yourself with your product or service
You’ve probably heard this phrase at some point in your life: I’ve seen myself!

That’s because people like to imagine themselves wearing that beautiful outfit, enjoying the trip of their dreams, tasting a delicious meal, etc. In short, people kenya phone number list want to imagine themselves using your product or service, whatever you sell, put the idea in their heads.

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McDonalds, for example. What do you think they sell? You might say hamburgers, but beyond fast food, they sell the idea of ​​“happiness.” You will feel happy if you come to eat here (By the way, that’s why they use the color yellow, you know color psychology), so much so that recently they have dared to launch a campaign (which many are talking about) WITHOUT BURGERS.

And you, would you dare to send an email, or create an ad, without your product?

Well, the idea of ​​the campaign was for people to imagine themselves happily going to the restaurant.

Check out the campaign for yourself:

Video de McDonalds . After how long will it take to see results using email marketing? looking at it now you will even associate fanto data the raised eyebrows with the brand and you surely imagined the happiness you would feel agreeing with your family or memory and it even made me remember times.