It is no news that B2B online marketing is becoming increasingly important for companies. Terms such as content marketing, lead generation and social media are no longer foreign to B2B companies. Looking back at the dmexco and looking ahead to 2014 . Review and Trendsthis month we are already taking a look at tried and tested measures and emerging B2B online marketing trends.
The motto of this year’s dmexco, “Turning Visions into Reality,” is trend-setting, also for B2B online communication. In future, it will be important to present content in a clear and exciting way. This is how company visions and innovations are digitally visualized, i.e. realized.
Trends such as real-time advertising (RTA)
An automated and technology-driven bc data singapore media business that goes hand in hand with real-time bidding (RTB), have already been hotly debated at many events Review and Trends and online. The fact that this trend is already being implemented on a large scale in the marketing of advertising space is shown by the announced cooperation between Axel Springer Media Impact (ASMI) and Google.
But topics such as big data and thus
The issue of data security will also become even more important in the future. In recent months, the major IT players such as IBM, Microsoft and Hewlett Packard have been evaluating the volumes of information on markets and products that are generated every day. This can support B2B marketers in their work, particularly in the area of market research.
The parallel use of desktop, mobile and what content should b2b companies report on? possibly TV (multiscreen), mobile optimization as well as tried and tested topics such as social media marketing, social media monitoring, performance marketing and B2B targeting still need to be taken into account in strategic planning. New payment methods are also on the rise in B2B e-commerce.
In B2B content marketing, e-books as specialist literature . Review and Trendsexplanatory videos on areas of application, product application examples in the form of image galleries . Best practice tutorials from renowned customers, webinars and infographics are increasingly being used to generate leads. This interactively provided information helps customers better identify their individual needs.
Conclusion
Given the quantity of these developments . The italy numbers differences within the industries and the sizes of companies . B2B companies must develop and pursue a clear online strategy. They should therefore not follow all online trends, but rather find a suitable B2B online marketing strategy and use it to gradually build up or expand B2B online marketing.