Social Networks & Social Ads Increase Instagram relevance score
If you use Google AdWords Social Networks for your campaigns, you may already know one of its great tricks: the Quality Score . What is not so well known is that social networks like Instagram also use very similar metrics in their advertising.
Knowing how Instagram’s
Quality score (also known as the ” relevance score. Works is one of the biggest keys to being. The king of ads on this social network. That’s why today. I’m going to tell you what Instagram’s relevance score is, where it hides, and how you can make it work in your favor.
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What is Instagram’s relevance score and why you want to increase yours
The relevance score is a metric that measures the quality level of your ads on Instagram (and Facebook) bas on their success among the audience they are target at . This indicator is key to successfully managing your account, because all the others indirectly depend on it. Let me explain:
When deciding how much an ad will be shown in relation to its competition, Instagram takes into account the relevance score. That is, if there are several brands turkey consumer mobile number list that have launch ads for a specific target audience, those with a higher quality level on Instagram will be shown more . This is because the network aims to promote content that improves the user experience, and this includes ads.
Instagram’s Quality Score also
determines the cost per click of ads. Although the network itself does not provide much information on how the cost per click is calculat, it is logical to assume that it also uses it to favor advertisers that it considers to be of higher quality.
As impressions increase and clicks decrease, a higher relevance score will result in better results for your ad .
Plus, Instagram Quality Score can serve as a guide for optimizing your ads . By analyzing the common elements of your highest-scoring ads and combining them, you can quickly and effectively improve your campaigns.
How can I find out my relevance score?
Instagram’s relevance score boost your sales thanks to the upsell: read the comment has a value from 1 (not very relevant) to 10 (very relevant). Previously, this was an “internal” metric, which was taken into account when calculating the position of the ads but which the advertiser themselves could not see. Recently, this has aleart news chang, and there is now more transparency. You can check yours by going to “Campaigns” and clicking on “Ads” within the Ads Manage.