App Marketing & Mobile Advertising 6 reasons why a mobile app is not successful

A mobile app can play App Marketing a key role in your marketing strategy , but the competition is tough. With over 2.8 million apps on Google Play and 2.2 million in the App Store, users have plenty to choose from. What’s more, even though apps are us more than ever, the number of downloads has actually dropp.

Winning over users with your mobile app is difficult, but it’s not all a matter of luck. Let’s take a look at how to define app success and discover 6 reasons why apps fail.

6 reasons why a mobile app fails

How do you measure the success of a mobile app?
Usually, when we talk about the popularity of a mobile app , we refer to the number of downloads or active users. But we can go much further.

Before launching a mobile app on the market, we must define the KPIs we will use to measure success. The specific metrics will depend on the situation and objectives of each brand, but in general we can classify them into these two categories:

Quantitative metrics: number of downloads, percentage of target users, usage statistics and other figures.
Business metrics: essential if the app has monetization goals. Here we will look at the profits generat, whether through paid downloads or in-app purchases.

6 reasons why mobile apps fail
The market has not been properly research . Your mobile app idea may sound great to you, but you ne to know if your target audience really nes it. Do your homework and do your research thoroughly before launching.
There is no single value proposition . The market is saturat with apps with similar functionality. That’s why it’s important to study the competition to algeria phone number list see how we can fill their gaps and offer something different. Or better yet, create apps with a unique value proposition (as was the case with Uber and AirBnB).

Scale well across platforms

For example, iOS and Android interfaces use different gestures and buttons, so what’s intuitive for users of one system may be a nightmare for users of another.
The user experience has not been taken care of . For example, problems when loading, registration processes that are too long, difficulty in accessing certain functions… A good part of users make a decision about 11 email marketing experts share what they learn in 2021 and how they’re shaping email strategy for 2022 a mobile app within the first minute of using it, so the first impression is key.
There hasn’t been enough testing . Bugs turn off users and lead to negative reviews in app stores, so it’s imperative to make sure we’ve gotten rid of them before launching.
The launch has not been well plann . The first few days of a mobile app are key to cmo email list building and retaining a user base, so don’t leave anything to chance.