increase the open rate of marketing emails
Increasing the open rate of marketing emails is always a point of attention within any Inbound Marketing strategy.
Email marketing works as a powerful relationship-building tool and can be in practically all stages of the sales funnel.
This is because email marketing is
The type of action that is completely at your target audience – which is why it generates results quickly, efficiently and at a low cost.
But for the magic to happen, it is important that your marketing emails are – or your message will not reach the lead or customer. And your strategy will go down the drain.
And the volume of emails
That people receive these days is impressive: it is that people spend, on average, 13 hours of their work week in their inboxes .
So how can you stand out in the australia telegram data sea of emails that your leads receive daily – and guide them through their purchase journey until conversion?
Keep an eye on the tips we have
Listed below and share this material with your marketing team to ensure more chances of increasing the open rate of your company’s all followers marketing emails.
To increase the open rate of your company’s marketing emails, offer:
1) Simple and direct content
Your message should be on
The action you want your reader to take – without any major distractions.
Offer direct and concise information. Don’t try to be numbers use that space to sell all the products or services in your portfolio if the call to action in that email marketing is on selling just one. Otherwise, you might lose it.
And start with the subject line: your company only has 3 to 4 seconds to capture your recipient’s attention and make them open your email .
Also pay attention to the format:
Your message also to be readable on mobile devices: nowadays, around 53% of emails are on mobile devices.
2) A personalized approach
The arrival of digital transformation has definitely the way companies should interact with their customers.
And, more than ever, people expect companies to offer approaches and solutions.
According to Aberdeen , emails increase click-through rates by 14% and conversions by 10%.
So invest in segmented email lists
Sonalized recommendations and use the recipient’s name in the subject line: the open and click-through rates increase when you do this, according to HubSpot.
3) A creative difference
Avoid standard layouts and approaches: do something that stands out from other messages to increase the open rate of your company’s marketing emails.
Find the right tone of the message according to your buyer personas (more formal profiles call for more sober approaches, while more laid-back profiles suggest a more fun approach).
Show in a different way that your company has the right solution for your lead’s pain points – showing the real value of your product is the best way to stand out.
4) Consistency
Be consistent in your email marketing strategy to ensure a good content marketing strategy .
Work with the same keywords and maintain the same voice or persona in previous messages.
5) A careful frequency
Just as important as the relevance of your messages is the number of times your company sends marketing emails.
One of the things that can work
Against those who want to increase the open rate of marketing emails is being thrown into the spam box.
We know that you can’t (and shouldn’t) go too long without getting in touch – in general, the ideal interval is between six and 45 days.
Finding the ideal period depends on the relevance of your message – whether it’s a one-off promotion, which may be linked to a seasonal opportunity, for example.
To monitor the success of your strategy and check whether your company is managing to increase the open rate of marketing emails, check the metrics.