Bidding Fox and Mercado offer a lot of online training on setting up and using bidding strategies, but traveling to Brno for training and meeting in person is no match. Each of the lectures led to discussion and, unlike large conferences, there was a calm and friendly atmosphere throughout the day.
Price and position as the main causes of success. Myth or reality?
Ondra Pešák from OxyShop and his team recently sent out a questionnaire to the world with questions regarding customer behavior on Heureka.
The survey mainly asked how you as a band database customer perceive the strength of the brand, whether you look at the first position or scroll further, what benefits are relevant to you, and whether the main decision to buy is the lowest price.
He then put all the data into graphs, where it was easy to see the fluctuations in customer behavior in the DO phase for individual categories.
For example:
People take longer to choose white goods, but they require delivery as soon as possible and are willing to pay extra for it.
Well, sure, you choose a how to develop a promotional marketing strategy? washing machine for the next few years, but if it breaks, you won’t wait a week or two for the e-shop to order the selected model from the supplier.
On the contrary, for example, for a children’s balance bike, every parent will pay extra and wait, whether they are looking for a high-quality and robust piece or a huge Paw Patrol print.
This is typical behavior
Of each of us and there is no need facebook users to look for complexities in it. On the other hand, from the perspective of a PPC specialist, it is necessary to keep repeating it so that e-shoppers do not invent anomalies despite the vision of their product and profit.
Many thanks to Ondra and his team for taking the time to research and provide us with the data for review. Ondra ended the entire lecture with the phrase – Bid? Yes, but also brand!