SEO & SEM Google AdWords: the competition and positioning metrics you need to know

Google AdWords is first and Google AdWords foremost a competition. For almost any search term you might be interest in, chances are there are already several companies advertising on Google, and the fight for the top spots can get tough.

But that doesn’t mean that all is lost, or that the only solution to winning is to increase bids and budget. When it comes to standing out in Google AdWords, the quality of the ads is an absolutely decisive factor.

So, if you want to stand out from the competition, you ne to be aware of positioning and competition metrics . These indicators give you a clue as to what can be improv to keep you in the best possible position and get more performance from your ads. Let’s see what they are and the keys to keeping them under control.

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6 Competitive and armenia consumer mobile number list Positioning Metrics in Google AdWords1) Middle position

Average position is exactly best ai crm tools and data extractors in 2024 what it says on the tin. The position in which your ad appears in Google search results. Since this position can vary depending on different parameters, we are given the result in the form of an average (for example, 1.5 would indicate that your ad usually appears in the first or second position).

Typically, the first three

or four cmo email list results are display at the top of the search results, above the organic results. From there, the ads are relegat to the right-hand column, so their visibility is much lower.