98% of potential leads remain anonymous website visitors. Your potential customers are hiding in plain sight. Only 1.8 percent of your website visitors convert, and that’s when you have the form ready for them to fill. The bitter truth is–lead gen forms don’t work. Identifying them is crucial in getting the most value out of people who…
Setting up your cross-promotion strategy requires some careful thought and a well-laid-out plan. It’s not wise to just contact influencers left and right asking for a partnership. So what’s the best strategy? Define your goals Before building your list of potential partners, you need to know what your goals are with your cross-promotion strategy. Generally,…
69% of consumers state that they trust the recommendations that influencers give them for new products or services. We’re all much more likely to trust a new product if someone we trust recommends it. So how can you reach a new audience unfamiliar with your product? Let’s take a look into cross-promotion What is cross promotion?…
Conducting preliminary lead research with LinkedIn’s private mode guarantees anonymity so you don’t alert them too soon that they’re under your radar, this will ensure that you can contact them at the perfect time . Additionally, getting insight into your leads will allow a deeper personalization when the time comes to craft your outreach messages. Once you…
Letting someone know you’ve seen them on LinkedIn has many benefits, but sometimes you may need to turn on that ninja mode. Luckily, LinkedIn also allows turning on a Private mode so you can research some leads privately before letting them know you’re interested in them. In this guide, we’ll tell you all about LinkedIn’s…
Selecting an email marketing tool is a complicated process. There are so many things to consider, and it can be so overwhelming that some people just choose the most popular tool. That’s a possibility. However, we best alternatives don’t recommend it. You risk paying for bloated software that you don’t use at all and being…
Humans are visual creatures. We are hardwired to respond better to information when it is represented in graphical media rather than in plain text. A message can provide a lot of value, but if it is accompanied by poor quality design, it will not have half the impact it should have. The same is design…
In the world of digital marketing, one of the most important goals for any business is to maximize conversions. Conversion refers to turning website visitors into leads or buyers. To achieve this goal, it is critical that ads and landing pages are effectively optimized. In this article, we will explore in detail the strategies and…
Email marketing strategy remains the secret weapon of marketers. Why? Because it continues to provide the best ROI (return on investment) of any digital channel. The latest email marketing industry census conducted by Adestra and Econsultancy , which surveyed nearly 700 marketers, revealed that 73% of respondents believe that email offers an excellent return on…
Email marketing is an essential tool for marketers. It’s a way to reach customers, build relationships, and drive sales. But creating great emails can be time-consuming, and if you’re not careful, it can quickly turn into an HTML-filled nightmare. That’s where Benchmark Email comes in. Our easy-to-use platform makes email creation quick and easy, so…
For many years, businesses only practiced one type of promotion: outbound marketing or advertising. The idea was to hunt down customers and show them what you had to offer in the hope that they would buy what you were selling. At the beginning of the 21st century, marketers pioneered a new method of finding and…
Remember the days of chain emails? It was said to bring good luck to send an email to 25 of your closest friends, or else there were (ridiculous) consequences. Chain emails were the early 2000s version of “viral” content, before social media existed. We may not forward emails for good Email Automation luck anymore, but…