E-commerce turnover has seen tremendous growth in recent years. In 2021 alone, sales in online stores worldwide amounted to approximately US$4.9 trillion. This figure is expected to grow by 50% in 2025 , reaching a whopping US$7.4 trillion. Although ecommerce activity is generally believed to be focused on a business-to-consumer (B2C) sales model, the global…
Believe it or not, the world of memes is very extensive and complex. Today, there is a whole culture surrounding them and they are an important part of the content shar on the Internet around the world. But what are “memes”? They are a very fast exchange of information, generally for humorous purposes, and they…
Before generating a sale, your brand needs to nurture the relationship with its potential customers . A great way to build relationships with them – and drive sales success – is through email marketing and landing pages . A customer-centric approach makes customers feel valued , especially in a world where other businesses are solely…
The arrival of Covid chang the way we do business. Online events multipli as people abandon in-person events due to the different safety measures that were being adopt. It’s been more than two years since the good email pandemic began, and now in-person and hybrid events have made a comeback. We already know that marketing…
Businesses with an accurate sales pipeline are 10% more likely to increase their revenue compared to their competitor. Now, the key to having an accurate sales pipeline is effectively managing and optimizing it once it has been developed. A sales pipeline is a step-by-step forecast of actions to drive sales for your product or business. This…
Looking at the marketing trends that are updat every year, vertical content is rarely given the recognition it deserves. You might think that with the popularity and use of mobile devices, marketers would be aware of how to leverage vertical content in their overall marketing strategy. But unfortunately, that is not the case. This type…
In this internship, you learn more about your lead’s needs and challenges before sending over a proposal. Usually, it could be a discovery call, or even a long email thread – again whatever works for your specific business. After this stage, you can present your product or service to the lead in a way that…
ocial mia marketing is an Social Networks increasingly essential component of brands’ inbound marketing strategies . According to the IAB’s 2018 Annual Study of Social Mia, 85% of Spanish Internet users between the ages of 16 and 65 use them, which represents no less than 25.5 million users in our country. It makes perfect sense…
It’s no secret: email marketing is one of the best ways to connect with your potential customers. All you need is a good strategy, know your target audience, be creative and use a powerful email marketing tool that covers all your needs. There is no way to do email marketing on your own. You have…
Smart Content is our new feature that helps you get out of the rut of lack of creativity, you know, that moment when you don’t want anything anymore and you can’t think of anything, so you put a sentence in it, and Smart Content returns a lot of content ready to copy and paste. BUT!…
one of the top concerns for Online Marketing digital marketers. The more leads we get with less investment of time and resources, the more likely we are to meet conversion goals and keep growing our brand. But despite this, only one in ten marketers feel that their lead generation campaigns are effective. To improve our…
You’ve probably heard by now that email marketing has one of the highest ROIs of any marketing tactic . Dollar for dollar, marketers get more profit from email than from almost any other mium, including social mia. It’s also one of the most lucrative marketing practices out there and one you definitely can’t neglect as…