How to create a Meta Ads campaign to increase your subscriber list

Lead generation campaigns in Meta Ads are one of the most commonly used in almost all businesses. Getting users who don’t know you at all to become subscribers is Meta Ads a great strategy to heat up traffic and gradually convert strangers into customers. What do I mean by warming up traffic? Okay! Let’s go…

These apology email examples will help you build customer loyalty

Having examples of apology emails on hand is very important to help you deal with any errors or inconveniences that may occur These apology  during an email marketing campaign. Apology emails are a quick and effective way to communicate with the customer in the event of an unexpected conflict. Knowing how to manage the timing, message and tone…

Subliminal advertising in newsletters: pros and cons of implementing it

Subliminal advertising in newsletters is known as that type of advertising that consists of creating advertising stimuli in the unconscious of the message recipients.  But how is this done? Well, it’s very simple. All you have to do is introduce images, videos or any other graphic element that mentions or symbolizes the product or brand you want…

Soft bounce and hard bounce: what are the differences and how to manage them

Soft bounce and hard bounce are two practically inevitable consequences of email marketing. They are also part of the statistics of this delivery system, as they represent the bounces of the emails sent. That is, the messages that, for some reason, were not delivered and did not reach the users. However, although both concepts refer to…

How long has it been since you cleaned your database?

Cleaning your database is a fundamental task in any marketing and communication strategy. If you’re wondering why, the answer is quite How to clean  simple: an unhealthy database leads to losing money. Maintaining the same unrefined contact list for a long time will only lead to failure . What’s the point of sending email or SMS campaigns…

What is SMTP and how can it affect my email deliveries: a quick guide

Do you know what SMTP is and how it affects your email deliveries? This protocol is responsible for transmitting an email from one inbox to What is SMTP  another. Therefore, it is essential for email to work and not be left in digital limbo. Something like the postman when you send a letter by post. The…

The 6 essential email marketing campaigns for your hotel

Email marketing campaigns for hotels are a great source of inspiration for businesses in the sector, especially during seasons when demand for accommodation increases, such as Christmas or summer. The tourism sector is The 6 best email  one of the most competitive at the moment, and its economic impact has regained the influence it had before the…

What is a newsletter and how to use it to promote your company

If you want to have a good digital strategy, you necessarily have to make use of the virtues of a newsletter to promote your company.  Until recently, there was a widespread erroneous belief that its effectiveness and engagement Why do you  was declining, however, today we know that it is still valid. However, there are certain…

Tips for writing the best texts for email marketing

Are you running email campaigns that aren’t getting the results you’d like? Getting your email marketing strategy right is both an art and a science . Part of both disciplines is understanding how to write the best email marketing copy that drives high conversions. With all the emails that users Writing the best  receive throughout the…

10 newsletter examples and tips for your marketing strategy

When you start preparing your first email marketing campaign, it is essential to have several examples of successful newsletters on hand . They serve as a guide to sending a newsletter that respects all the basic principles of Examples of newsletters  readability, formats and adaptability to the different mobile devices that exist today. They are also…

What are UTM parameters in email marketing

Using UTM parameters in email marketing , configured in Google Analytics, can significantly improve the tracking and analysis of your campaigns, as well as taking into account other metrics such as opening and click rates. Whether your goal is to UTM in email increase traffic, boost your reputation, improve ROI or increase sales, whatever your goal, it’s key to…